(26 April 2006 2:00 pm)

MUMBAI: Up-Mobile, an interactive mobile applications and service provider specialising in Hispanic audiences, today announced that it has acquired the mobile rights to offer Spanish-language content in the US and Latin America.

The product in question is the 2006 Fifa World Cup Official Mascot TV Series.

The company says that in today's media-driven society, mascots are images that fans can identify with. Goleo VI, the Official Mascot, is a warm-hearted lion and a versatile 'living' character together with his sidekick Pille, the strong-minded football; he can dance, talk, sing and make people laugh.

The show consists of two separate productions, the first being a live-action puppet format with 21 episodes of 40 seconds each, and the second, a 3D animation made up of 24 spots of 10 seconds each.

Ready for mobile distribution, Up-Mobile plans to take full advantage of their rights to distribute the series. Up-Mobile's packages include video clips from the series, 3D animations capturing the most interesting moments of Goleo VI's road to the 2006 Fifa World Cup, all adapted to view on the go.

Up-Mobile founder and COO George Rincon says, "A love of soccer runs deep in the veins of Latino sports fans. We are thrilled to take part in the momentum surrounding the 2006 Fifa World Cup and are proud to be the exclusive Spanish-language provider of mobile content featuring the 2006 FIFA World Cup Official Mascot TV Series in the US and Latin America."