Interactions wins Rs 350 million media duties of Sony India

MUMBAI: Lintas Media Group's Interactions has won the Rs 350 million media duties for Sony India in a multi-agency pitch. Interactions will now be responsible to plan, buy and service the media for the electronics major.

Sony India general manager AVIT Division Mohit Parasher said, "Since we believe media plays a very crucial role in our sales and marketing strategy, we found Lintas Interactions to be best suited to deliver our goals."

Interactions president Sudha Natrajan added, "We are very happy that we are partnering a brand of the stature of Sony forward to make their mark wider and deeper in the Indian market."

Lintas Media Group director Lynn de Souza said, "I am very happy that at Interactions, we have been able to bag Sony India. I'm sure the team is raring to go and will do all they can to ensure that the brand is provided with the best insight to consumer needs."


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