Television

Hungama TV's comedy band delivers good numbers

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MUMBAI: Hungama TV has beaten the summer heat with new refreshing comedy shows launch this month in the band called 'Ha Ha Hungama Band'. The comedy band has struck the right chord with viewers giving the channel GRPs of 116 vis-à-vis Pogo's 102 in the C&S 4 - 14 SEC ABC Hindi speaking markets in week 15 (9 - 15 April). Cartoon Network still stands tall with GRPs of 198 in the same market.

The 'Ha Ha Hungama Band' that has shows like Doraemon, Gol Gol Gullam, Kochikame, Peep and Telematches contributed 60 GRPs in its launch week.

The latest Tam ratings, the channel claims, have revealed a consistent week-on-week growth in the channel's market share, with shows like Amdriver and Kochikame topping the charts in their respective time bands.

What's more, the channel also claims that it is the No. 1 kids channel in the key Mumbai market across SEC A, B, C in the C&S 4-14 category.

UTV COO Zarina Mehta said, "The Ha Ha Hungama band is a super treat to our viewers and will definitely bring relief to kids from the heat by replacing it with fun and laughter.. The consistent increase in GRPs reiterates the fact that our multi-genre programming appeals to a wide spectrum of audiences. This is essentially the product of a thorough understanding of what our viewers desire and our capability in delivering the goods."

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