New creative leadership at O&M B'lore; Rajiv Rao moves back to Mumbai

MUMBAI: Ogilvy & Mather Bangalore now has a new creative team at the helm in Malvika Mehra and Amit Akali.

A couple of years back, two O&M creative guns Rajiv Rao and the late V Mahesh had moved to Bangalore to head the agency's operations there. Rao has now moved back to Ogilvy Mumbai and will be heading the Hutch account. (The Mahesh-Rajiv duo were the brains behind the award winning Hutch campaign.)

Ogilvy & Mather India executive chairman and national creative director Piyush Pandey said, "Creativity with responsibility and accountability is what makes a person a creative head. Both Malvika and Amit have demonstrated these qualities in a star-studded office like O&M, Mumbai. I am sure our Bangalore clients and their brands will benefit from their work as well as partnership abilities."

Mehra, who started her career with the agency in 1994 has worked with both the Mumbai and Delhi offices and also on a number of national and multinational accounts like Levers, Cadbury, Asian Paints and Hutch.

Akali too has about 11 years of experience in the business and joined Ogilvy in 2004. During his career he has worked on clients like Cadbury, Hutch and Times of India.

Mehra and Akali are the creators of the recent 'Surprisingly SBI' campaign that has given the brand a new face and created a new paradigm in financial advertising.

The duo will now join the Bangalore office head Prateek Srivastava and provide fresh impetus to the creative product there. The key clients in Bangalore include Unilever (Beverages and Food), Titan Watches, SAB Miller, World Space, SAP, IBM, and Madura Garments (Allen Solly).

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