18 April 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 39


Media, Advertising & Marketing Watch







 

OOH TV viewing commands 18% audience
A study done by IMRB for Madison Media shows a whopping 18% of audiences watch TV 'Out Of Own Home'.

 
 

SaharaOne to simulcast Eurasia Cup
Sahara acquires 5-yr global sat, in stadia rights to EurAsia Cup involving India A team; part telecast on SaharaOne, full on Filmy

B4U buys movie telecast rights from Sahara

Pepsi partners MTV for Youth Icon 2006
Pepsi and MTV have come together to launch the ‘Youth Icon 2006’ initiative, which will span across multimedia youth platforms.

Ogilvy Mumbai ranked WPP office of the year

O&M wins 12 nominations in 'One Show'

Rediffusion DYR makes appointments in Chennai

Mobile retail chain MobileNXT launched in Bangalore

B4U's BL Gautam joins UTV as film distribution head

Executive Dossier
'We are targeting a 50% growth in 2006-07 on the back of the Fifa World Cup'

Interview with ESPN Software India Ltd vice president sales and marketing Sricharan Iyengar

TV Ratings
Top 10 Programmes (02/04/2006 to 08/04/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/04/2006 to 08/04/2006)
Star Plus
DD1
Star One
Sun TV
Sahara One
Zee TV
Sony Entertainment
MAX
Gemini TV

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Today's Newsbreakers.......India
Average TV ad duration falls 2 pc
7UP now in `Curvy' bottle
MobileNXT invests $5 m in retail project
EurAsia Cricket Series: SaharaOne eyes 20 pc growth in viewership
Luxor to design new line of designer pens
Source:The Hindu Business Line
   
Cos target GeNext with in-game ad
Liberty may set up JV with Nike
DLF to sponsor Indo-Pak ODIs
Henkel set to consolidate portfolio
Source:Economic Times
 
City accounts for 75% of home TV viewing
Sahara bags EurAsia cup telecast rights
Obesity round the corner?
Sporting encounters
Open space
Source:Business Standard
32 Indian entries are finalists at One Show, 2006
Pantaloon’s Fashion Station moves from Mudra to Marching Ants
Second phase of senior level restructuring at Bates Enterprise
Guest article: Biju Joseph Dominic: Advertising Industry: In desperate need of a revolution
WPP Group ranks O&M, Mumbai, ‘Office of the Year’
TOI, Maharashtra Times to go all-colour
Source:Agency Faqs
 
   
Ad firm to tackle water woes
Source:Indian Express
   
Ad firms under fire for false claims
Source: NDTV.com
International News
In-Game Ad Spend: What's Next Level?
2 Remain in $300 Mil. Miller Media Pitch
Source: Ad Week
 
Advertising Execs Are Hypocrites
Source: Brand Week
   
China Beijing Media: Fall In Ad Sales Hit 2005 Profit
Source:Yahoo! News
   
NBC, Stations Near NFL Advertising Play
Source: TV Week
   
Massive's In-game Forecast Challenged
Source:Media Week (US)
   
'Super Girl' brings 'super' advertising
Source:Shanghai Daily
   
Knight Ridder Hurt by Weak Ad Sales
Source: Smartmoney.com
SRMG’s Ad Share in Arab World Is 32%
Source: Arab News
   
Promo Products Outpace Ad Spending, Now Greater Than Cable, Outdoor, Online Display
Survey: Online Spending Up 9% In Q1
Report: MindShare Cut From Miller Review
AOL Launches Ad Campaign For In2TV
Source: Media Post
   
3 Mobile launches radio text promotion
Ocean wins Imax ad space deal
Jetix vows to take on children's rivals
Source:Media Week (UK)
   
Podcast Advertising Gaining on Blogs
Source:iMedia Connection
   
GOP releases immigration ad
Source: Monsters and Critics

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