Rediffusion DYR makes appointments in Chennai

MUMBAI: Ad agency Rediffusion DYR has appointed Sunil Thoppil as group creative director and Premdeep Gangadharan as GM for Chennai.

Thoppil, with over 16 years experience, moves in from TBWA, where he headed creative duties of the agency at the regional level. He has previously worked on brands like Malayala Manorama, Kerala Tourism, Geojit Financial services, Asianet and Pondicherry Tourism. Thoppil is in charge of the creative duties in the agency.

He says, “Its immensely satisfying to enter an office that places a strong emphasis on the creative product. This is also a great opportunity to build a team that believes advertising is fun.”

Gangadharan joins Rediffusion DYR Chennai with over 13 years experience in advertising. Premdeep moves from Saatchi & Saatchi, Bangalore having worked on brands like Tata tea, Tata Coffee, TVS Motors, IFB home appliances, BPL appliances & BPL mobile. His strong FMCG experience would offer superior value to existing clients in Rediffusion DYR Chennai.

Gangadharan says, "The Integrated and holistic communication approach at Rediffusion DYR along with the exciting growth plans the agency has drawn up are challenges that interested me enough to accept this role."

The agency adds that last year, the branch registered high growth - both organic and inorganic. It added Nutrine –Maha Lacto, Fresh & Honest Café and Vijay Shanthi Builders. The branch today has a pretty good mix of categories ranging from consumer banking to telecom to confectionaries.

The agency says that it is committed to set higher standards for creative product and raising the quality of account management. Rediffusion DYR in Chennai handles Airtel, Citibank, MRF, Vijayshanthi Builders, Nutrine and Fresh & Honest café.nes/y2k6/apr/aprmam59.htm

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