Mobile retail chain MobileNXT launched in Bangalore

BANGALORE: MobileNXT Teleservices Pvt. Ltd., India's first mobile retail chain, is launched in Bangalore. MobileNXT aims to offer a world-class shopping experience to the telecom buyer offering a host of mobile products, services and value adds.



A chain of one-stop mobile stores, MobileNXT is launching their first store in Gurgoan on 20 April.

Speaking at the launch of MobileNXT founder & CEO Vijay Menon said, "With the boom in the mobile industry over the last two years in the country, there is a huge need to provide value based consumer experience to this growing market. Based on our research, we believe that this is the right time for a concept like MobileNXT to enter the Indian market and take on this unfulfilled need. We have studied similar formats internationally and hope to bring the same level of professionalism and service to our consumers in India."



An innovative concept in the telecom retailing industry, MobileNXT will focus on providing consistent offerings to build consumer value be it the store experience, the products or the services offered. One of the core differentiators of MobileNXT is that the store will offer the products categorized not by brands but by the value they add for the customers, states an official release.

Speaking about the business model, founder & COO Romy Juneja said, "Our primary focus is on creating an organized retail format in the under-served tier II and tier III cities whereas our presence in large metros will be through shop-in-shop formats and malls thereby establishing a presence in the leading, relatively saturated markets of the country. We plan to open close to 31 stores by the end of this year."



One of the most notable value-add offered by MobileNXT is the Interactive Kiosks, the first of its kind by any retail outlet in the country. Unveiling the interactive kiosks, Romy said, "Our desire to create an unparalleled buying experience for the consumer led us to putting up the interactive kiosks at our stores. This unique concept is the first of its kind offered by any mobile retail store in the country. There is a huge demand for software downloads, be it music, videos, ringtones, caller tunes etc. especially among the youth who is always into experimentation. MobileNXT Kiosks is the best solution to address this audience."



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