4 January 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 16
Media, Advertising & Marketing Watch













'Gala Phase' brings 'Indian Idol' back on track
Idol ratings surge as show enters the Gala phase; Hits 27 & 29 spots in the TAM Top 100 for the week 19 to 25 December '04.

Madison PR picks up Hays Group account
Hays Group, a consultancy firm that focusses on organisations and people issues, has awarded its PR duties to Madison PR. A multi agency pitch that involved three agencies was conducted by the PRCAI ( Public Relations council of India).

TV18 Hindi biz chnl to launch on 13 Jan
 The Raghav Bahl-promoted Television Eighteen Ltd is targeting 13 January as the launch date for the proposed 24-hour Hindi business channel it has christened Aawaz.

Times ropes in CNBC, Headlines Today hands
Times of India Group, which is planning to launch its new business channel sometime in mid-2005. The beginning of this year will see two key appointments for the yet-to-be-launched channel in ex-Headlines Today senior producer Charu Thakur and ex-CNBC anchor-producer Naomi Dutta.

Guest Speak
The Day The Old Telephony Died
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (19 December 2004 to 25 December 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (19 December 2004 to 25 December 2004)
Star Plus
MAX
Sony Entertainment
Sun TV
Gemini TV
Eenadu TV

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Today's Newsbreakers.......India
EuroRSCG, Lowe & Saatchi bags BPCL biz
Auto fraternity tops advertising in print media
Source: Economic Times
   
   
SSC&B Lintas revamping Delhi arm
Source: The Hindu Business Line
   
Sky offers TV without advertisements
Source:The Hindu
Madison Outdoor's Anil Vora is now media director, buying at Starcom
Happydent White: Guaranteeing a 1,000 watt smile
STAR One changes its logo
Carat impresses Pantaloon, walks away with media AOR
Source:Agency Faqs
   
   
Ad agencies say bye to a tumultous year
Source:Moneycontrol.com
International News
Strong Ad Climate Boosts Google, Yahoo
  Source:Forbes
   
Meyer Makes FCB Wait for Blamer
Saatchi, Toyota Redefine Baby Boomers' Lives
Army Says No Decision for 6 Months
Key Mitsubishi Dealers Call for End of Review
Meyer Makes FCB Wait for Blamer
  Source: Ad Week
   
Grandmother, 96, is the new face for soap ads
  Source:Independent, UK
   
Q Television Network Rolls Out Million Dollar Advertising Campaign
  Source:Business Wire
   
Usability Meets TV Advertising?
  Source:Technology Review
'05 Seen As Year Of 'Accountability,' 'Creativity,' And On-Demand Media
Legal Threats Still Loom For Google
  Source:Media Post
   
EBay spends bigger on advertising
  Source; Yahoo
   
Havas strives to keep Intel
  Source; Guardian
   
Hong Kong 'ring-ring': An ad in every call
  Source:Asia Times Online
   
How to Make Advertising Dividends Pay Off...Big Time
  Source: Business Knowledge Source
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