By SONALI KRISHNA
Indiantelevision.com Team

MUMBAI: Hays Group, a consultancy firm that focusses on organisations and people issues, has awarded its PR duties to Madison PR. A multi agency pitch that involved three agencies was conducted by the PRCAI ( Public Relations council of India).

The Hays group is headquartered in Philadelphia and has over 70 offices all over the world. The consultancy firm set up shop in India only three months ago.

Says Madison PR CEO Veena Gidwani, "The client essentially liked our strategy as well as our profile of work that we have done in the past. As regards to the scope of the account, the role is to increase awareness and the company's equity in the Indian market as well as to profile their key services."

Currently Madison PR enjoys a client list of the like of P&G, Sify Online, IOC, Cafe Coffee Day and many more.

Speaking to Indiantelevision.com, Hays Group operations manager India, Gaurav Lahiri says, "Madison seemed to understand our needs better and were a lot more responsive which was the core issue." Although, the PR agency have been taken on a retainer basis for the first three months months and thereafter an in-depth evaluation which may then lead to a more specific contract.