Television

'Gala Phase' brings 'Indian Idol' back on track

MUMBAI: After a phase of lull and lackluster performance by Sony's big-ticket show Indian Idol, the show has finally kicked back into action hitting the 27th (Thursday) and the 29th (Friday) spot respectively in the TAM Top 100 for the week 19 to 25 December '04.

The surge in the ratings come from Idol having arrived at the last lap. The final 11 contestants will now be further trimmed down episode by episode by the viewers which makes it even more exciting and adrenaline pumping.

Coming to the figures that the first gala round garnered, the show stands at 3.9 TVR in the CS 4+ all India market. In the Hindi speaking markets CS 4+ the 23 December episode received a 5.5 TVR and the 24 December episode received a 5.4 TVR according to TAM data.

Talking about specific Hindi speaking markets Delhi clocked a 8.92 TVR, Mumbai a 7.64 TVR and Kolkata a 4.94 TVR.

Says Sony Business head Tarun Katial, " " The show has reached the last stage of the countdown and this a phase that will weave anxiousness and excitement taking the show to its peak. This and more. Also, the marketing endeavour as well as the emotional connect that the show brings with is is one big factor that has pumped up the figures."

Katial also pointed out that a total of four million votes were received during the voting of the show which has proved that the show has managed to pack in a high a amount of interactivity and hence the connect with the show being much higher.

The show now breaks into three phases where the first phase will focus on the last ten, nine and eight contestants, the second on the seven, six and five, the third phase focussing on the last four contestants. The channel is also planning a lot of innovations that will revolve around the show. What is on the agenda currently is the 'Idols' going through a make-over, a performance conducted by them for the nation on 26 January. A campaign trail across the country side and eventually every contestant promoting their cause as as the Indian Idol. Talking about whether the Show will consolidate at this level or a further surge is expected, Katial said that he expected this and more.

The result episode which currently follows a half hour format will eventually become a one-hour format. Another show that Katial pointed out was launching was Dance Dance which is scheduled to debut in mid-January. The details of the show were however not divulged.

Although, what remains to be seen is whether the 'Idol Gala Phase' will keep up its momentum and manage to sustain its overall position and ratings ensuring its advertisers a true jackpot and the channel its next much awaited channel driver.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/shinde.jpg?itok=TZAJ4Ibs
Epic TV appoints Rajiee Shinde as president

Infotainment channel EPIC TV has announced the appointment of Rajiee M Shinde as president. In her new role at EPIC, she has been entrusted with the responsibility of expanding the business and building the EPIC network.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/sell.jpg?itok=91wnij2K
Endemol Shine hires banks for a possible sale

Netherlands-based TV production company, Endemol Shine Group, has hired Deutsche Bank and Liontree to explore a potential sale that could be valued between $2- $4 billion including debt.

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/flix.jpg?itok=xMcG7N6B
Leap into the world of robots and cyber terrorists as &flix brings the premiere of ‘Ghost in the Shell’

&flix, the all-new destination for the most-awaited Hollywood hits, is all set to bring the Indian television premiere of the 2017 American sci-fi action film ‘Ghost in the Shell’, this Sunday, June 24 at 1 PM & 9 PM. The movie, which is part of the channel’s ‘Flix First Premiere’ property...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/cnbc.jpg?itok=a0MUy3Eu
CNBC-TV18 announces the 8th edition of the india healthcare and wellness awards

CNBC-TV18, India’s leading English business news channel along with ICICI Lombard, announces the 8th edition of the‘Indian Healthcare and Wellness Awards.’ The awards will acknowledge and felicitate the best of medical and wellness service providers in the industry. The event will also serve as a...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/Mihir-Bhatt.jpg?itok=0_g71hzd
Times Network appoints Mihir Bhatt as chief editor - IPs

MUMBAI: Times Network, part of India’s largest media conglomerate, The Times Group, today announced the appointment of Mihir Bhatt as chief editor – IPs. In his new role, Mihir will spearhead efforts to create unique and content-rich offerings on all IPs of the network, in addition to his...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/andrew.jpg?itok=qvyaHkKe
Andrew Marshall joins HOOQ as general counsel

MUMBAI: HOOQ, Asia’s first video-on-demand service, has appointed Andrew Marshall as the new general counsel. Marshall, who will be  based out of the company’s headquarters in Singapore, will bring his legal and regulatory expertise to the streaming platform.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/bhole.jpg?itok=zJdtYiUV
Sony Yay to launch English audio feeds

MUMBAI: After building a robust content portfolio for their young viewers and becoming the only home-grown kids’ channel in India with five languages – Hindi, Tamil, Telugu, Bengali and Malayalam, Sony Yay is set to add another feather to its cap by soon launching English audio feeds....

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/f1.jpg?itok=KyNNqCdg
Formula 1 launches OTT platform with two subscription models

Formula 1 (F1), one of the world's most prized sporting properties, launched its over the top (OTT) service F1 TV last month. The platform comes with two service models - F1 TV Pro (Live) and F1 TV Access (non-live) - at different price points.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/fifa.jpg?itok=WqHzV1Re
Sony Pictures Networks India Announces Interactive Digital Experiences for Fans for the 2018 FIFA World Cup Russia

Sony Pictures Networks India (SPN) is all set to transform the 2018 FIFA World Cup Russia experience for fans through new digital initiatives. SPN has introduced an integration with Facebook AR (Augmented Reality) studio and has launched a unique Second Screen experience for viewers.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories