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TV-18’s proposed Hindi channel will beam via an Insat satellite.
Aawaz is slated to be a pay channel and priced at Rs 6/- on an a
la carte basis and will be distributed by Zee-Turner. The maximum
retail price of Aawaz has been marked at Rs 25, but an effective
rate of Rs 6 will be charged from subscribers. The Zee-Turner comprehensive
bouquet comprises 25 channels.
The overall head of Aawaz would be Sanjay Pugalia, while Vivek
Law who would be designated as consumer editor. Ajay Chacko heads
the marketing team. Ex Sahara Samay anchor Shireen would also be
part of the proposed Hindi business news channel, according to a
broadcast industry source.
Aawaz would not be just a translation of TV18's English channel
CNBC-TV18, but will largely focus on servicing information on prices
of agricultural products, besides communicating information on news
on stocks and trade related components.
Aawaz would bring in expert views and foresights on consumer durables,
and also provide information through the sectors of banks, insurance,
travel and hospitality. Besides, it would also target in-depth analyses
and perspectives on buying and selling transactions, trade related
issues that concern the average Indian, insurance, banking; fixed
deposits, mutual funds, housing loans, etc.
The channel aims at being a more 'touch and feel' channel, and
will promote a greater level of interactivity through shows on commodities
and stocks. The end aim being to to broadbase its viewership, with
more interactions and discussions on all aspects.
As part of its content aggregation efforts, the company has recently
acquired an agri informatics business portal www.eagritrader.com.
The new channel will air news, information and prices of agricultural
products on a worldwide basis.
Aawaz will join Zee Telefilms' Zee business in the business news
niche channel category. As already reported by indiantelevision.com,
NDTV's business news channel Profit is scheduled to go on air 10
January.
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