22 February 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 50
Media, Advertising & Marketing Watch





Bruce Dunlop mulls setting up shop in India
Broadcast design company's move follows limited success with likes of Jagran group and TV Today Network.

Aliagroup bags Pyramid retail branding account
Aliagroup has bagged the strategic brand creation and branding assignment of Pyramid Food Retail in a multi-agency pitch.

Yes Bank appoints Srivastava as CMO
With the vision to establish itself as the country's leading private sector banking and financial services trust mark, Yes Bank announced the appointment of Yateesh Srivastava as the chief marketing officer (CMO).

Pantene Brand ambassador Kaif in new ad campaign

Anjali Kasbekar receives Women Achiever Award

Nick US announces a travel exhibit 'La Casa de Dora'

Mudra loses Raj TV to rmg David

Executive Dossier
'Projects like Miramax and Fox have come to us because of our distribution network in the US'
Interview with UTV cheif executive officer Ronnie Screwvala

Guest Speak
Why Business Must Survive In Real Name- Economy?
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (06 February 2005 to 12 February 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (06 February 2005 to 12 February 2005)
Star Plus
Sony Entertainment
Sun TV
Zee Cinema

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
Ajay Chandwani to head Percept H
Google to invest more in ad & search biz
Pepsi signs Yana to sizzle 7UP
Yeh dil maange more brand
Source:Economic Times
 
   
Pepsi to bet on `health' products
Source:The Hindu Business Line
   
UK firm in branded entertainment deal
Source:Business Standard
Once-elitist Nescafé goes all out to woo masses
Say cheese before it melts, says the new Kodak campaign
Ajay Chandwani is Percept H boss, Rajesh Pant heads for Middle East JV
Arun Aggarwal joins as chief financial officer of ZEE-Turner
IOA to assess effectiveness of online, mobile advertising
Source:Agency Faqs
   
   
Split vote on celebrity endorsements
Source:Financial Express
International News
Five agencies to fight for COI radio pitch
HomeChoice in new ad strategy
Fast Car gets Juiced for major gaming promo
Commuters targeted in ambient daffodil campaign
Mobile Media expands with Freight purchase
  Source: Media Week
   
Will General Mills Follow 'Saatchi 17'?
  Source:Ad Week
   
Interactive TV advertising excites US cable companies
  Source:Informitv
   
PETA Features Dennis Rodman in New Anti-Fur Ad...
  Source:Animal Rights
   
ATV, TVB Probed Over Holiday Casino Ad Blitz
  Source:Casino City Times, MA
IAB Sues MediaPost Over 'OMMA' Name
Coalition Gains Steam, Welcomes Nielsen's Support, Eschews Its Influence
  Source: Media Post
   
Ad demand pumps Fairfax as TV executive joins board
  Source:The Australian
   
TV advertising becomes a dying art
  Source:IOL: Independent Online
   
Interview: aQuantive's CEO Shares His Search & Rich Media Ad Tips
  Source:Marketing Sherpa
   
2nd Interactive TV Advertising Show 2005 focuses on advertisers
  Source:Bizcommunity.com, South Africa
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