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Indiantelevision.com's Media, Advertising & Marketing Watch

Mudra loses Raj TV creative account to rmg David

Indiantelevision.com Team

(21 February 2005 2:00 pm)

MUMBAI: Following a multi-agency pitch, which involved the likes of Maitri Communications, Fifth Estate, Creative Garage, Winds of Change and rmg David (Chennai), the latter has bagged the creative duties for Raj TV. The incumbent agency was Mudra Communications.

Raj TV vice president sales and marketing B Shankar said, "While all other agencies gave a fantastic presentation, it was rmg David that knew and understood our brand the best."

The channel will be donning a completely new look and feel from 14 April and will also be launching new soaps, game shows and airing new movies. rmg David will play a major role in relaunching the channel.

Also read:
Raj TV plans major restructuring, B Shankar rejoins from Turner

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