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Nick US' whirlwind tour for 'Dora the Explorer', targets ethnic viewer

MUMBAI: In a bid to extend its appeal further to the ethnic viewer in the US, Nickelodeon US has announced a travel exhibit La Casa de Dora.

 

 

The 10-city mall tour will allow American kids to experience first-hand the interactive, bilingual home of Dora The Explorer which claims to be the number-one preschool show on commercial television. La Casa de Dora started a couple of days ago and will travel to Chicago, Dallas, Houston, Los Angeles, Miami, New York among other cities. The free, interactive exhibit, will stop at a mall in each city on the weekends from February to May

Nickelodeon Television president Cyma Zarghami said, "Preschoolers have embraced Dora's adventurous, helpful spirit and pride in her Latin culture. We are thrilled to have created a world where they can experience it firsthand. We designed Dora's casa with full attention to detail. Families can spend hours being explorers themselves."

 

 

Created to embrace Latin culture and allow preschoolers to experience Dora's home La Casa de Dora is a 2,000 square-foot, Latin american-inspired exhibit with a terracotta tiled roof house with several rooms and a courtyard. Each section of La Casa de Dora contains play and problem-solving activities with bilingual elements. Dora fans can enjoy lenticular family portraits and photo albums with bilingual elements. In the backyard, preschoolers can enjoy Latin music, computer games from NickJr.com, an interactive dance mat and the Dora costumed character.

 

 

Dora's popularity with parents and preschoolers and the property's commitment to the Latin community has attracted the attention of many blue-chip marketers that have chosen to partner with Nickelodeon on La Casa deDora. They include The Dodge Grand Caravan, General Mills' Kix and Procter & Gamble's Pampers and Bounty.

Additionally, NickJr.com will launch a La Casa de Dora microsite for preschoolers and parents later this month. The site will have games with bilingual elements that reflect the cultural and educational activities of the exhibit. The site extends the experience of the exhibit for both those who toured the house and for those who could not see it in person. Nick Jr. Family Magazine will produce a custom publication La Casita, which will be distributed to families at each La Casa de Dora location.

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