MAM

Pantene Brand ambassador Katrina Kaif in new ad campaign

MUMBAI: Having done a number of short term assignments already with Pantene, Bollywood hopeful Katrina Kaif has now been signed on as the official brand ambassador of the shampoo major.

 

Katrina will appear in a new advertising blitz featuring a new finding: '80 per cent of India's most beautiful women prefer Pantene', it was announced today. The data has been culled form a recent study on 'Hair Care Practices of India's Most Beautiful Women' conducted by market research major ACNielsen in association with magazine "Cosmopolitan". Katrina joins Pantene's league of past celebrity endorses which includes Sonali Bendre, Bipasha Basu, Shilpa Shetty, Amrita Rao, Anupama Verma and Tara Deshpande.

 

 

Chester Twigg, Director ? Sales and Marketing, (P&G India) said, "...we have signed her (Katrina) on as Pantene's official brand ambassador. She will appear in an ad campaign featuring the finding '80 per cent of India's Most Beautiful Women prefer Pantene' - a re-affirmation of Pantene being a shampoo of choice."

ACNielsen was commissioned to carry out a study on "Hair Care Practices of India's Most Beautiful Women" during the period September ? December 2004. The first phase of the study entailed a house-to-house quantitative study among 1,000 respondents across ten metro towns to identify the 100 most beautiful women in India from the field of performing arts.

In the second phase Cosmopolitan magazine helped ACNielsen contact a sample of 100 most beautiful women identified in phase one for telephonic interviews conducted by ACNielsen on aspects such as: importance of hair in one's personality; their personal hair tips; opinions and preference among leading premium* beauty shampoos (priced at Rs.50/- & above for 100 ml). To avoid any bias ACNielsen did not interview women with existing endorsement contracts for any beauty brands, including those of P&G. Subsequent to the interviews, one of the findings that emerged was "80 per cent of India's Most Beautiful Women prefer Pantene."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/ad.jpg?itok=beLxxP86
Bangalore Ad Club receives 1,150 entries for Big Bang Awards

The Advertising Club, Bangalore (Bangalore Ad Club) said through a media release that it has received a record 1,150 entries for its annual Big Bang Awards to be held on 28 September 2018 in the Garden City. T

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/lull.jpg?itok=MquVdaqu
Gaurav Lulla & Pavneet Gakhal get ready to fire on all cylinders

Viacom18’s Gaurav Lulla has moved on from the network where he was the head of digital media for MTV India and English Cluster including Vh1, Comedy Central and Colors Infinity.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/crizel_0.jpg?itok=Fl9Oz_B0
Crizal unveils 2018 ad featuring Shruti Haasan and Arjun Kapoor

Essilor, the world leader in spectacle lenses, unveiled a new brand campaign for its Crizal brand of lenses.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/idea.jpg?itok=R-9ltydh
Idea urges people to use social media responsibly in new ad

Addressing the growing phenomenon of the need for validation on social media, Idea has launched a campaign titled #MeriRealLife, encouraging people to drop the pressure of chasing and sharing perfection on social media, and instead, share real, unfiltered stories using Idea 4G.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/isobar.jpg?itok=-oONxKkC
Isobar India bags digital mandate for Colorbar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital partner for Colorbar, one of India’s leading beauty brands that is positioned in the premium segment.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/Niine.jpg?itok=lRLl9FWg
Niine to disrupt sanitary market with affordable pads

It may seem unlikely to many that a monthly phenomenon, which lasts for five days on an average, could fuel a billion dollar market. But, brace yourself, as the global feminine hygiene products market is expected to grow over $36 billion in the next six years.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/vikram.jpg?itok=JSv3Z2Nz
Vikram Sakhuja re-elected as President of The Advertising Club for the second term

The Advertising Club, India’s premier industry body for the advertising, marketing, research and communication fraternity, today announced the list of its Managing Committee members for the year 2018-19.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/rajesh.jpg?itok=C48Od1oS
Rajesh Mani joins McCann as EDC Mumbai biz

Rajesh Mani has joined McCann Mumbai as executive creative director.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/bourn-vita.jpg?itok=fogtyqTL
Mondelez India expands into Adult Malt Food Drinks with Bournvita for Women

Hectic schedules, fast-paced lifestyles often result in women missing out on meeting their daily nutritional requirements. At the same time, modern-day women are increasingly becoming more aware of issues surrounding health and wellness.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories