Bruce Dunlop mulls setting up shop in India

NEW DELHI: Bruce Dunlop & Associates (BDA), a broadcast design service company, is weighing the option of setting up an Indian office. The move follows after the company tasted limited success with the likes of Jagran group and TV Today Network.

In India to oversee work relating to the on-air looks of Jagran TV Ltds proposed news channel, Channel 7, BDA business director Gillian Samuels, told,India is a dynamic market (for TV channels) and we are hoping to grab some more meaningful business here.

According to Samuels, the company is looking at a few options of having a presence in India, which may include having direct or indirect representatives through collaboration with a local entity.

Though fairly aggressive in the Asia-Pacific region, India has been a tough nut to crack for BDA. Apart from the Channel 7 assignment, BDAs London office is doing a project for TV Today Network that manages Aaj Tak and Headlines Today. At one time, BDA unsuccessfully pitched for a channel account of Star Network in India.

BDA provides a range of promotion and design services to broadcasters and advertisers worldwide. As a creative agency, it offers a one-stop solution for clients, producing quality work in the field of TV channel branding, broadcast design, commercials, sponsorship, promotions, print and radio.

Commenting on the Channel 7 project, Samuels said that the brief was to come up with an on-air identity that would be unique and different from the plethora of news channels in India, even while not deviating from the philosophy of the proposed channel --- to provide clean and multi-hued information.

It was important for us and Jagran that Indian clichés are avoided,Samuels said. She added, Thats why even Indian symbols have not been used for the logo of the channel.

Admitting that globally news TV is a competitive market --- something that is true in India too --- Samuels said that it was necessary for design companies like theirs to get the attitude of the channel right.The Jagran job needed us to create a unique '7 that we have done after studying the looks of other news channels,she added.

Though Jagran is not forthcoming enough to give a sneak preview of the logo and the looks that one would see when the channel goes on air some time in March, the logo does uses the blue and red colour liberally with a dash of saffron too.

Internationally blue colour is associated with serious and conservative, while red lends vibrancy. So we have combined three colours to create a dynamic product,Samuels informed.

On the issue of brand identity, Samuels, whos from BDAs Australia office, felt that the on-air looks of news channels in India presented a cluttered look,with news tickers `flying all over and: sometimes even coming at the viewers face. BDA also feels that the ticker used by NDTV is enormous, while Zee News has more advertising related information on their ticker rather than hard news, which could be a result of some business decision.

However, Samuels did agree that it is imperative to change the looks from time to time to avoid boredom setting in. It tends to get boring if you as a viewer are watching the same thing for a long period of time. Globally, TV channels change their looks almost every two year. It helps to keep peoples interest alive, but theres no substitute to good content,she added.

An award winning global agency, BDA was founded in 1999 and its clients include Hallmark, Discovery Networks, Ford, Sky Italia, ITV and Disney.

BDA chairman Bruce Dunlop has launched and managed some significant promotional and creative services for broadcasters and advertisers worldwide, including transforming the promotions department at the Rupert Murdoch-controlled BSkyB, launching Sky multi-channels and overseeing the branding of ITV 1 and ITV2. He is also the first non-American to been inducted into the Promax International Hall of Fame in 1997 "for the contribution he continues to make to the business".

Latest Reads
&TV presents Laal Ishq - passionate love stories with a supernatural twist

We promised to be together forever. Nothing could take us apart - not even death. Even though my body has long gone, my spirit still lives on… my soul will always be with you. For true love, never dies. &TV’s latest offering Laal Ishq, a series of passionate love stories with a supernatural...

Television TV Channels GECs
Zee Anmol retains lead in GEC (U+R) in BARC's week 24 data

Zee Anmol retained its top spot in Broadcast Audience Research Council (BARC) data for week 24 in the Hindi GEC (U+R) market. While Star Utsav and Rishtey swapped their third and fourth positions in the rural market, Star Plus and Zee TV exchanged second and third positions in the urban segment.

Television TV Channels Viewership
BARC, Week 24: Rebublic TV dominates, Mirror Now enters top five

MUMBAI: Times Network’s English news channel, Mirror Now, replaced NDTV in the All India Broadcast Audience Research Council’s (BARC) week 24 rantings, as Arnab Goswami's Republic TV continued to dominate the English news market While Aaj Tak led the charts in two Hindi news markets, ABP News...

Television TV Channels Viewership
What next with Fox-Disney-Comcast ?

MUMBAI: Part poker, part chess. That's exactly how the Disney-Comcast bidding war for Rupert Murdoch's entertainment conglomerate - 21 Century Fox - is being played out. The intense, see-saw battle for the media empire, which includes Hollywood studios, cable networks and streaming businesses, isn...

Television Production House Post Production
Sky News gets 15-year commitment from Disney in takeover battle

MUMBAI: Disney has refrained from selling Sky News without the U.K government’s permission and offered British authorities a commitment to operate Sky News for 15 years. For its part, 21st Century Fox has offered new commitments in an attempt to get its $15 billion bid for Sky over the finish line...

Television TV Channels News Broadcasting
Discovery picks Park Avenue address for new global HQ

MUMBAI: Discovery Inc. has selected a Park Avenue address for its new global headquarters. The company is also expanding facilities and adding jobs in Virginia. The company has signed a long-term lease with TF Cornerstone to occupy the entire space of 230 Park Ave South. According to,...

Television TV Channels Viewership
NBCUniversal accuses BeoutQ of illegal streaming of FIFA World Cup in MENA

MUMBAI: NBCUniversal, an American multi-national media conglomerate owned by Comcast, has accused a pirated streaming service called BeoutQ in the Middle East and North Africa (MENA) for illegally broadcasting the FIFA 2018 World Cup matches. NBC's Telemundo unit, which holds the Spanish-language...

Television TV Channels Sports
How Sony is bringing the FIFA World Cup 2018

MUMBAI: Sports broadcasting is no ordinary business. Just ask Star India and Sony Network Pictures (SPN) India – who often slug it out against each other for the rights of premium sporting properties. The two high rollers of Indian sports broadcasting play by one simple rule: high risks, high...

Television TV Channels Sports
Sports media rights to soar 22% in 2018 in Asia Pacific: MPA

The market value of sports media rights is set to reach US$5.0 billion in Asia Pacific ex-China this year, according to Asia Pacific Sports In The Age Of Streaming, a new report published by Media Partners Asia (MPA).

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories