10 February 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 42

Media, Advertising & Marketing Watch









Accountability on investments: Fulcrum's '05 mantra
Group M's media agency dedicated to planning and buying for Hindustan Lever Limited (HLL) MindShare Fulcrum is in an overdrive mode. The agency is looking at moving towards a fully integrated unit in 2005.

Special Report
HBO wins on weekdays, Star Movies woos weekenders
Growth certainly not on cinemascope scale for English movie channels. The fight gets tougher.

Media, Advertising & Marketing Watch
Starcom's Gautam Rajgopal joins OMS
Gautam Rajgopal, who recently quit Starcom, has joined Optimum Media Solutions (OMS) as the national buying head. Rajgopal was the TV buying head at Starcom.

Kodak India shifts focus; wants to 'celebrate life'

Madison bags one billion TVS Motors account

MTV head of PR promoted, moving to S'pore

NIIT to enter into strategic alliance with SAP

'Every View Counts' in Nielsen's new ad campaign

BPL forays into GSM handsets manufacturing

Leo Activation bags two accounts down south

Guest Speak
Is your logo that important?
NASEEM JAVED's Westside View

Top 10 Programmes (23 January 2005 to 29 January 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (23 January 2005 to 29 January 2005)
Star Plus
Sony Entertainment
Sun TV
DD1
Gemini TV

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Today's Newsbreakers.......India
BCCL pulls out Manikchand from Filmfare sponsorship
Interview: Preet Bedi
Source:Financial Times
 
   
Webchutney ties up with ZEDO
The long run
In the face
Source:Economic Times
   
Mr Speed
Dead man selling!
Enter the corporate brand
Interview - Shelly Lazarus, O&M Worldwide's Chairman and CEO
Source:Catlyst
Abby Awards 2005: Organisers, agencies kiss & make up
Media planners aloof to English channels' supremacy claims
Madison bags TVS Motors’ buying and planning business
Source:Agency Faqs
   
   
Advertising Trends in Indian Telecom
Source:TechWhack
   
Reverse swing in cricket ad sweepstakes
Source:Business Standard
   
Cox & Kings tie-up
BPL Comm stakes claim to use brand BPL till 2008
Source:The Hindu Business Line
International News
Havas 4Q Sales Decline 6.9% After It Closes Units
  Source:Bloomberg
   
Fed Details 'Ambush' of Seifert
Sony Parts Ways With Y&R
Ogilvy's Ross Heads to McCann on Microsoft
StrawberryFrog Hires TBWA's Monturo as Top Strategist
Havas Improves Organic Growth for 4Q, Full Year
JWT Atlanta Wins $10 Mil. TI Account
'Vegas Stories' Kept on Game Ad Roster
  Source: Ad Week
   
AAAZa gets PacifiCare's Asian American ad account
  Source:bizjournals.com
   
Ad Blocking Revisited
  Source: ClickZ News
   
Creston finds its ideal advertising agency
  Source:CityWire.co.uk
   
Superbowl ads target of FCC complaints
  Source: Digital spy (UK)
Interactive TV exceeding advertisers expectations
C4 marketing guru quits
Havas points to better times ahead
  Source:Media Week (UK)
   
Market Report: WPP boosted by sales success of French rival
  Source:Independent
   
Clear Channel Finds Less Ad Time Driving More Radio Listening
Quality as a Function of Time: The Return of Creative
Carat Goes Hollywood, Taps TV Vet To Helm Entertainment Unit
WOMMA Advocates Transparency For Buzz Marketers
  Source:Mediapost.com
   
Advertising commission allows e-pharmacy to offer discount
  Source:DM Europe
   
eBay pulls bizarre auction ad
  Source:www.news24.com

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