Accountability
on investments: Fulcrum's '05 mantra
Group M's media agency dedicated to planning and buying
for Hindustan Lever Limited (HLL) MindShare Fulcrum is in an overdrive
mode. The agency is looking at moving towards a fully integrated
unit in 2005.
Special Report
HBO
wins on weekdays, Star Movies woos weekenders
Growth certainly not on cinemascope scale for English movie
channels. The fight gets tougher.
Media, Advertising &
Marketing Watch
Starcom's
Gautam Rajgopal joins OMS
Gautam Rajgopal, who recently quit Starcom, has joined Optimum
Media Solutions (OMS) as the national buying head. Rajgopal was
the TV buying head at Starcom.
Kodak
India shifts focus; wants to 'celebrate life'
Madison
bags one billion TVS Motors account
MTV
head of PR promoted, moving to S'pore
NIIT
to enter into strategic alliance with SAP
'Every
View Counts' in Nielsen's new ad campaign
BPL
forays into GSM handsets manufacturing
Leo
Activation bags two accounts down south
Guest Speak
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NASEEM JAVED's Westside View
Top 10 Programmes (23 January 2005 to 29 January 2005)
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Top
10 in Cable & Satellite Homes
Top
100 Programmes (23 January 2005 to 29 January 2005)
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