MAM

Madison bags Rs 1 billion TVS Motors account

MUMBAI: After its recent spree with major accounts like Airtel, Marico, Jagran, Mcdonald's and Tata-AIG, Madison Media continues its dream run with TVS Motors joining list.

The prestigious account is pegged at approximately Rs one billion.

 

 

Madison Media has been awarded responsibilities for both media buying and media planning, including regional advertising. The account was given to Madison based on their strategic and balanced approach to both planning and buying, presented to the senior management of TVS along with the marketing team he agency informed. The account will be handled from Madison Media's Bangalore office.

The TVS account has been handled by Universal McCann for the last 4 years.

 

 

Says Madison Media GM Ajit Varghese who controls the Bangalore operations of Madison Media, "We are delighted that Bangalore's largest account has been won by us in stiff competition. We are confident that our innovative strategies and strong infrastructure will work well for TVS."

 

 

Madison Communications chairman and managing director Sam Balsara gushed, "Madison Media offers its services to very few clients, and I am glad that Madison's principled approach at pitches, is slowly but surely finding favour with large, media savvy clients".

Madison Media handles a select number of large and prestigious clients including Coca-Cola, P&G, Godrej Consumer Products, Godrej Sara Lee, Kinetic, Hyundai, Playwin, ACER, Asian Paints, Kotak and Cadbury.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/sbi.jpg?itok=9bzsYWvl
SBI Life Insurance extends ‘Main se Hum’ brand campaign on ground

SBI Life Insurance, a private life insurance company in India, has collaborated with advertising startup, CupShup, known for its popular technique of converting tea and coffee cups into a platform for brands.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/OTIS.jpg?itok=4zZqxqMr
Otis India Elevates World’s Tallest Statue - Statue of Unity

Otis India is providing the vertical transport solutions for The Statue of Unity, named the world’s tallest statue standing at a height of 182 meters, spread over 20,000 square meters.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/aegon.jpg?itok=QUh4cWT0
Aegon Life’s new campaign takes tension away from life

Aegon Life, India’s leading digital life insurance company, launches their #NoTension campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/maxiss.jpg?itok=ypQyA066
Maxxis Tyres launches campaign #TyohaarKaHumsafar

Maxxis Tyres, a sub-company of Maxxis Group, a growing tyre companies, released its latest digital campaign to capture the mood of this festive season.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/priyanka.jpg?itok=pwUzL3Xc
Facebook and Priyanka Chopra come together to talk #SocialForGood

Facebook India and Priyanka Chopra are coming together to introduce the first-of-its-kind Live-athon called - #SocialForGood.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/brand.jpg?itok=Fpqx0KcL
HIL Ltd. Launches new TVC campaign for its green building brand Birla Aerocon

Birla Aerocon, the green building solution brand from the house of HIL Ltd.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/ogilvy.jpg?itok=cWv5R2bT
Chumbak launches first brand campaign with Ogilvy

Chumbak, a souvenir brand, has planned to come up with its first campaign with an aim to introduce the multi-faceted Chumbak and what it stands for to the consumers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/banana.jpg?itok=gN6SKHoP
India's first ever campaign to promote Banana | Keventer Banana

Initiating a new beginning in the Indian marketing space, Keventer, the largest Banana brand in India, has launched the nation’s first ever marketing campaign to promote ethylene ripened Bananas.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/mitali.jpg?itok=LXOm0Qwy
Mitali Srivastava quits Utopeia in solidarity with #MeToo victims

Mitali Srivastava Hough, the Co-Founder and Head of Strategy at Utopeia Communicationz has today announced that she has resigned from the company with immediate effect.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories