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Indiantelevision.com's Media, Advertising & Marketing Watch

Madison bags Rs 1 billion TVS Motors account

Indiantelevision.com Team

(9 February 2005 6:00 pm)

MUMBAI: After its recent spree with major accounts like Airtel, Marico, Jagran, Mcdonald's and Tata-AIG, Madison Media continues its dream run with TVS Motors joining list.

The prestigious account is pegged at approximately Rs one billion.

Madison Media has been awarded responsibilities for both media buying and media planning, including regional advertising. The account was given to Madison based on their strategic and balanced approach to both planning and buying, presented to the senior management of TVS along with the marketing team he agency informed. The account will be handled from Madison Media's Bangalore office.

The TVS account has been handled by Universal McCann for the last 4 years.

Says Madison Media GM Ajit Varghese who controls the Bangalore operations of Madison Media, "We are delighted that Bangalore's largest account has been won by us in stiff competition. We are confident that our innovative strategies and strong infrastructure will work well for TVS."

Madison Communications chairman and managing director Sam Balsara gushed, "Madison Media offers its services to very few clients, and I am glad that Madison's principled approach at pitches, is slowly but surely finding favour with large, media savvy clients".

Madison Media handles a select number of large and prestigious clients including Coca-Cola, P&G, Godrej Consumer Products, Godrej Sara Lee, Kinetic, Hyundai, Playwin, ACER, Asian Paints, Kotak and Cadbury.

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