1 April 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 77

Media, Advertising & Marketing Watch




Virgin looks to go mobile, play music in India
Virgin Atlantic Airways announced the launch of its direct flight service from Mumbai to London and much more.

Madison Media bags Tata Tea AOR
Madison Media continues its dream run and has ended the 2004-05 year end by winning the Tata Tea AOR. The media buying and planning AOR for Tata Tea was one of the most hotly contested AOR pitches in recent times

Gulf Air Holidays introduces Bahrain Formula1 packages
Gulf Air Holidays has put together an additional, but limited number of competitively-priced, last-minute packages to allow race fans to catch three full days of the Gulf Air Bahrain Formula1 Grand Prix action. The contest will be held from 1 April to 3 April.

Aaren Initiative expands operations
Aaren Initiative, the outdoor company of Lintas India’s Integrated Marketing Action Group, has bagged six new business accounts in the last 3-4 weeks. These include the outdoor business from the newly launched Awaaz Channel from the CNBC group, Sutherland, Indus League, Dena Bank and Tata Indicom (TN Circle).

Guest Speak
Two Masters of IBM Name Brand? …Think
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (13 March 2005 to19 March 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13 March 2005 to19 March 2005)
Star Plus
Sony Entertainment
Sun TV
DD Sports
DD1
Gemini TV

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Today's Newsbreakers.......India
Twist in tale: talent hunt shows eat into ad revenue share of daily soaps
Strategic marketing and a consortia approach
Source:Financial Express
 
   
West Indies duo scrap sponsorship deals
  Source:Sify
   
New Liril ads turn off waterfall, to focus on intimate moments
What's the babble on baby oil
Benz Auto changes name to Focuz
Tally Solutions' campaign
Source:The Hindu Business Line
Omnicom's Radiate enters India with Hungama
Mountain Dew to make action sports movies
When Aamir became a woman
Source:Economic Times
 
   
O&M tunes into WorldSpace
Bates' IA campaign bags Gold at PATA Awards
ZEE Business to launch 5 new shows this month
Source:Agency Faqs
   
Subtle versus obvious eloquence
Rural marketing agencies form association
Virgin lands in Mumbai
Madhukar Sabnavis: The year gone by
Source:Business Standard
International News
Advertising spending to go up by 15-20% this year: Advertising Association
  Source:Channel News Asia, Singapore
   
Agencies Advance in $100 Mil.+ Sony Review
$20 Mil. Kool Account Moves to Gyro
  Source: Ad Week
   
Make Poverty History ad to make TV debut
Cunning wins Bizarre account
COI reduces TV shortlist to two
Maiden profits up as crucial year comes into focus
  Source:Media Week (UK)
   
Advertising For Radio Web Sites Up 94%
  Source:FMQB, NJ
   
Study: emotional advertising affects men
  Source:Big News Network.com
TiVo brings ads to DVR service
  Source: SiliconValley.com
   
MSN To Stream Videos From Maxim
Adware Firms Up The Ante On Anti-Spyware
  Source:Media Post
   
Geldof's 'e-mail army' campaign clicks with the stars
  Source: Scotsman
   
Star Community Newspapers Appoints Ad Director
  Source:Editor & Publisher
   
JWT Chicago to Donate Ad Campaign to Charity
  Source: Yahoo News
   
Which way forward for advertising¡¡
  Source: China Economic Net
   
Not a very good endorsement
  Source:Independent

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