21 September 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 43









Media, Advertising & Marketing Watch













Good grades, health important among kids: Cartoon Network Survey
 The latest New Generations 2004 Cartoon Network kid's lifestyle survey suggests that achieving good grades in school and staying healthy are the two most important things for Indian children.

Nick research highlights effects of TV on children
Pre-school programming should be interactive and educative, according to a research conducted by Taylor Nelson Sofers India for kids channel Nickelodeon.

Star Plus Vs cricket; glorious certainty, the other a glorious uncertainty
No doubt cricket ratings have been pretty jinxed lately. And India's consistent nonperformance over the last couple of series have definitely got a lot of advertisers crying.

Vyas Giannetti bags Discovery's new channel ad a/c

'FT', Sony Ericsson unveil mobile news service

Yash Raj Films' music takes over MTV again

Star News kicks off election awareness campaign

Sadanandan appointed Timex VP marketing

Headlines Today rolls out media campaign

TV Ratings
Top 10 Programmes (5 September 2004 to 11 September 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (5 September 2004 to 11 September 2004)
Star Plus
MAX
ESPN
Star Sports
Sun TV
Sony Entertainment
DD1
Source: www.indiantelevision.com
Today's Newsbreakers.......India
9 ad agencies chosen for AIDS awareness campaign
Advertisers worried over Men in Blue's dip in form
Good grades, health vital for Indian children: Study
`Newspapers have come back strongly fighting against odds'
Source:The Hindu Business Line
   
 
How Dalda became household name
Colgate gets contempt notice
Source: The Economic Times
 
As Team India loses, cricket ad rates fall
Source:Times of India
Hungama beats Lowe, Saatchi & Saatchi to bag Videocon's YORK account
Vyas Giannetti Creative wins Discovery's lifestyle channel
Aniruddha's agenda: Let's make Everest special
Source:Agency Faqs
 
The Hunt Is On For India’s Fastest Bowler
Shah Rukh Beats Hrithik; Preity Overshadows Ash: Study
Source:Financial Express
   
Ad paradox
The big Idea
Source:Business Standard
International News
U.S. Internet advertising revenue sets record
  Source:MSNBC
   
Sharapova Nets Parlux Fragrance Deal
Sears Ads Undergo "Extreme Makeover"
  Source: Brand Week
   
M&Ms Voted Top Ad Character
  Source:CNN/Money
   
Australian firm wins advertising rights at Auckland airport
  Source: Stuff NZ
   
US : Samsung Ramps Up Advertising
  Source:NY Times
   
Newspapers Found Guilty Of Lewd Advertising
  Source:Israel National News
WPP Deal Begs Question: Who's in Line at Grey?
Havas in Bid to Reduce Debt
Doner Readies First Work for Circuit City
$100 Mil. Advair Account Switches to Euro RSCG
Execs Explore Ads in a Consumer-Controlled World
  Source: Ad Week
   
Exclusive ad-sales club in fight to keep hold of cinema business
Indy – great circulation but struggling for ad revenue
Ads’ influence ‘could help’ obesity
Will WPP deal leave the smaller global players facing the chop?
‘Agencies are bamboozling clients’
  Source: Media Week (UK)
   
Search Expands Role As Online's Ad Engine
For MediaCom, New Biz Win is Just A Mirage -- But That's A Good Thing
  Source: Media Post
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