Television

Good grades, health important among kids: Cartoon Network Survey

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/09/Cartoon%20Network.jpg?itok=WFle0ab3

MUMBAI: The latest New Generations 2004 Cartoon Network kid's lifestyle survey suggests that achieving good grades in school and staying healthy are the two most important things for Indian children.



The survey indicated that Cartoon Network continued to be the leading channel, followed by Star Plus as the top favourite TV channel amongst kids and their mothers. The research also claimed that Pogo, launched early this year, also figured amongst the top three favourite channels.



The survey was conducted during May-June 2004 covering 14 centers and 6,412 respondents, comprising 3,206 children between seven to 14 years old, along with their respective mothers.



Sun TV with five per cent, Ten Sports four per cent, Discovery two per cent and Star Sports, Sony National Geographic ESPN Animal Planet all with a share of one per cent each, find their place amongst the favourite channels.



When queried by indiantelevision.com whether TV is used as a baby sitting tool; Turner International Asia Pacific vice president of research Duncan Morris said that having parents beside them while watching programmes just reinforced the learning and monitor television viewing habits of kids in a safe environment.



Adding further, Morris said that he hated the word edutainment. "The programme does boil down to entertainment and if learning is pushed down the throat, they reject it," he said.



The New Generation findings are as follows: kids' influence affects their parent's decision especially while purchasing durables such as computers (44 per cent) television (42 per cent) music systems (43 per cent) cars (33 per cent) and mobile phones (34 per cent).



Cartoon Network tops the mother's choice as the favourite channel, followed by Discovery, Star Plus, National Geographic, Pogo, Sony, Animal Planet, Zee TV, Ten Sports and Sun TV.



Another segment of the research, called 'Slice of life', claimed that 92 per cent of mothers interviewed in Ahmedabad said their families were vegetarians as against three per cent in Kolkata. Mumbai grabbed the fourth position with 64 per cent being vegetarians.



Highlighting the personal space for kids, the research said on an average every fifth kid among the sample size had a room for himself/herself. In Mumbai, however, only one out of every 30 kids has a separate bedroom. Jaipur, Ludhiana and Bangalore lead with one in three kids having their own bedroom.



The study also claims that cartoons figure amongst the top three favourite TV genres, whereas mythological programmes registers last in the list. The last years' findings indicated similar results.



The New Generations 2004 study reflects what kids like most about TV commercials. Forty two per cent said they liked commercials that made them laugh while 22 per cent preferred nice music. Another 15 per cent said they liked one which had their favourite film star while nine per cent said they liked commercials that showed kids of their age and three per cent said they like commercials that showed babies.



Kids may have a way with computers but this does not reflect Internet usage.The study says eight out of 10 kids in Mumbai and two out of of every five kids in Delhi use computers. But they are not necessarily savvy with the Internet. Fifty nine per cent kids in the survey use computers (including the kids who used a computer in the past three months). And only 19 per cent of computer users are also Internet users, the study said.



Cricket dominated the list of favourite sports among kids. Only 56 per cent of the Indian kids like to play compared to 69 per cent who prefer to watch.



There is, however, no major difference between last and this year's findings, said Morris.



Interestingly, Nickelodeon does not figure anywhere among the favourite channels. The study revealed that television or no television; most kids still enjoy playing regularly at home and outdoors.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Anil%20Ambani.jpg?itok=4eNnBDRM
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Arnab-Goswami.jpg?itok=HTFNEsfj
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/BARC.jpg?itok=z6etjpSh
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/flix.jpg?itok=OGsLbI9R
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ganga.jpg?itok=rFc6bFbm
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/timw.jpg?itok=wzCjtez_
Time Maharashtra.....Feel The Pulse of Maharashtra

Viasys Digital Network Pvt. Ltd, under the leadership of founder chairman Mr. Sudesh Bhosle brings together a blend of Media and IT skills bagged by a deep understanding of Global Media.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/epic.jpg?itok=nRQuwY9P
EPIC CHANNEL TO CELEBRATE DUSSEHRA WITH A DAY-LONG LINE-UP OF FESTIVE PROGRAMMING

As the country gears up to celebrate the symbolic victory of good over evil, EPIC makes the day special for their viewers by airing special programming for the festival of Vijayadashami.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories