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In
the first initiative called - Maratha Express two
Star News teams will tour various towns across Maharashtra and will
present a detailed report on each town featuring its history, its
culture, the problems facing the people, the political developments
over the years, and most importantly chats involving the people
and their local leaders.
One team will begin its quest from the city located in the centre
of India Nagpur and the other from Mumbai. From 18 September
onwards, these reports are on air daily at 6.30 pm as part of the
elections special segment Maharashtra Mein Mahabharat.
In the second initiative, Star News has rolled out vans to promote
its Maharashtra Elections special Kaun Banega Mukhyamantri
across the state of Maharashtra. This month long activity was kick-started
on 19 September and involves three Star News - Kaun Banega Mukhyamantri
'raths' (chariots), which will tour 89 towns in Maharashtra.
These
'raths' will make the common man aware of the channel's special
shows for the Maharashtra Assembly Elections. In a move to attract
the people, these vans will have interactive games for people based
on the elections theme. People can participate in these games and
win exciting prizes. These vans will also air the channel live in
all these towns, and bring people up-to-date election coverage along
with other news.
These vans will also inform people about the on-ground debates
to be conducted in certain specific towns across Maharashtra and
encourage them to participate.
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