2 September 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 30










Media, Advertising & Marketing Watch













Max puts 'Extraaa' muscle in Champions
Besides new segments, Max is thinking in terms of having a live audience for 'Extraaa Innings' for the Champions Trophy.

Mandira in Max limelight in 'Extraaa Innings' ads

ICC looks at less intrusive cricket viewing

Mediaturf adds 12 accounts over the last quarter
Mediaturf, the Internet advertising and marketing agency over the last quarter (June, July, August) has bagged a total of 12 accounts. The approximate value of the total businesses bagged being Rs 30 million.

Wright is Lowe Worldwide CEO & president
Ogilvy & Mather Worldwide ex-chief strategy officer Tony Wright has been named Worldwide CEO and president of Lowe & Partners Worldwide.

TNS to run its standard Eurobarometer for EC

Sony looks at building curiosity via innovations

After Max, Sony comes out with branded postcards

TV Ratings
Top 10 Programmes (15 August 2004 to 21 August 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (15 August 2004 to 21 August 2004)
Star Plus
MAX
Sony Entertainment
Zee Cinema
Sun TV
Zee TV
Gemini TV
DD1
Source: www.indiantelevision.com
Today's Newsbreakers.......India
Onida targets 15 lakh CTV sale with 'Devil' ad
Women's tresses conveys a secret language
Wright to leave O&M, to become CEO of Lowe
Agencies turn to cold-calling
Best / Bekaar
Source: The Economic Times
 
   
Optimistic offering
Golden Oldies
Reinventing 1:1
The difference between zapping and zipping
Six steps to brand credibility
Source: Catalyst
 
Auto ads should be emotive: O&M
Source: Business Standard
   
No pop up ads during matches
Source: Times of India
Saatchi & Saatchi to handle Chateau Indage ad account
LIC Housing ropes in Radeus Advertising
ICC not to permit on-screen ads during Super Series
Onida devil in new avatar
Prakash Iyer quits Pepsi
Source:The Hindu Business Line
   
Orchard bags Stanchart's Manhattan card account
Triton, Grey & 4 others on Income-Tax panel
Bhaskar group takes over Saurashtra Samachar
Lokmat: Reaching out to loyal readers
Tarsem crafts magic with new Nakshatra ad
Pugmarks appoints former Head of Marketing of Zee’s DTH Business as CEO
Source:Agency Faqs
 
Set Max Gears Up For Champions Trophy
Mirc Launches Onida Devil Sequel, Eyes 16% Market Pie
Source: The Financial Express
 
Lucknow: It’s up there, but LMC can’t see this writing on the wall
Source: Indian Express
International News
Q&A: MPG Entertainment's Richard Linnett & Hank Kim
  Source: Media Post
   
Kerry Set to Launch $45 Mil. Ad Push
  Source: Ad Week
   
TDC approves funds for emergency advertising
  Source:The News-Press
   
Find Out How Advertising Affects Your Kids
  Source:Newsnet 5
   
Blending advertising strategy and technology Gannett offers a ...
  Source:Newspapers and Technology
B'desh: Danish support to back-office for advertising services
  Source:Financial Express (Bangladesh)
   
Networks to stuff in extra advertising minutes
  Source:SMH
   
Talking Pizzas - The New Advertising Medium for Super Bowl?
  Source:Pizza Marketing Quarterly
   
Mediacom North wins £5m homes account
Estee Lauder in adventure sport tie-up
A tale of two agencies
  Source:Media Week (UK)
   
BT knocked for pricing, advertising issues
  Source: USA Today
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