According to Jamieson, ICC initiative to clean up cricket broadcasting may result in clipping of commercial time, but that's how international sports should be covered. "The Olympics too provided clean viewing. Our aim is also similar. There would be the usual commercial breaks after every over but we are against crowding of the screen," he explained.

When asked, whether this move could compromise the commercial interests of broadcasters, who pay huge amounts to acquire telecast rights and are one of the biggest sources of revenue for the ICC, without divulging any details Jamieson said such business interest would be taken care of.

Meanwhile, the ICC is making an exception for the super series by wooing companies to be title sponsors, unlike the World Cup or the Champions Trophy. "For the super series we would like to invite bids for the naming rights as well," Jamieson said.

The super series, billed as "cricket's third major", comprises three
one-dayers and a six-day Test match to be played between the top one-day and Test team of the world as on April 1, 2005 and a rest of the world team to be selected by an elite panel of experts. Players expected to participate, depending on availability include India's Sachin Tendulkar and Australia's Hayden and Ricky Ponting.

The telecast rights bid documents have already been sent to various
broadcasters as the bids have to be submitted by 1 October, according to Jamieson, and a meeting in this regard is slated for 20 September in Birmingham.

Meetings relating to commercial partners and sponsors would be held early this month in India and the UK, amongst other places. ICC would inform the bidders about the outcome some time in October.