Sony looks at building curiosity via innovations, specials

MUMBAI: Watch out! That is the clear message that Sony Entertainment Television India's executive vice-president Tarun Katial wants to send out.

Innovations are the order of the day at SET. Right from beefing up the weekend content with special shows and ground events for the big one Indian Idol, to getting in new twists and adding new characters to its existing shows, Sony is all geared for action.

Speaking exclusively to, Katial said that the channel is not yet done with the weekend franchise. But instead of launching new shows, weekend is going to be all about specials . We have received a great response to our Independence Day CID special. We are now going to launch a 90 minute start to finish CID special in the weekend slot

That apart, the channel will also be airing the on ground events that they have canned during the special promotion of Indian Idol. "In addition to the on ground contest and press conference at various cities like Indore, Pune, Kolkatta, Bangalore, we had also flown in the three Indian Idol judges and the cast of various Sony shows. The cast of Jassi, Kkusum presented a special programme called 'Aap Jaisa Koi Nahi' in these cities. We will be airing the four 'Aap Jaisa Koi Nahi' episodes on the weekends," says Katial.

"In addition to performances from the stars, several interested participants even gave on the spot performances to impress the judges and obtain a 'jump the queue' pass, which we have included in the specials,"he added.

But specials apart, SET is also seriously looking at buttressing its long running shows like CID and Kkusum. "We are introducing actor Smita Bhansal's character in CID. She will essay the role of a psycho analyst, who will help in profiling criminals and putting the pieces together. It will be a sort of come back vehicle for Bhansal, who is returning after a brief hiatus post marriage and kid," Katial offers.

What about the long running soap Kkusum, which is in a new phase post the departure of original protagonist Nausheen Ali and the fast forward drama? "It has been our number one show," Katial defends. We are steadily picking up, especially after the twist in the tale where Mahi is murdered and the main suspect is Kkusum. But you will see that there will be an attempt on Kkusum's life and it will be discovered that some one in the family is behind all this.

As for the Friday thriller, Devi, which has been off late reduced to supernatural mumbo-jumbo, a wrap up of the good-versus-extreme evil track is on the cards. Television biggie Aman Varma's character Vasu (who was incidentally roped with much fan fare early this year) will be eased out and the story will now focus on the love triangle between Juhi Parmar's character Kalika and new entrant Manish Goel's character and Mohnish Behl's Vikram.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

Whether businesses and industries practice their art of selling fairly although they have 'Fair Practices' training during the academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India.

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories