Television

Sony looks at building curiosity via innovations, specials

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/23/sony.jpg?itok=SNrQwjNw

MUMBAI: Watch out! That is the clear message that Sony Entertainment Television India's executive vice-president Tarun Katial wants to send out.



Innovations are the order of the day at SET. Right from beefing up the weekend content with special shows and ground events for the big one Indian Idol, to getting in new twists and adding new characters to its existing shows, Sony is all geared for action.



Speaking exclusively to indiantelevision.com, Katial said that the channel is not yet done with the weekend franchise. But instead of launching new shows, weekend is going to be all about specials . We have received a great response to our Independence Day CID special. We are now going to launch a 90 minute start to finish CID special in the weekend slot



That apart, the channel will also be airing the on ground events that they have canned during the special promotion of Indian Idol. "In addition to the on ground contest and press conference at various cities like Indore, Pune, Kolkatta, Bangalore, we had also flown in the three Indian Idol judges and the cast of various Sony shows. The cast of Jassi, Kkusum presented a special programme called 'Aap Jaisa Koi Nahi' in these cities. We will be airing the four 'Aap Jaisa Koi Nahi' episodes on the weekends," says Katial.



"In addition to performances from the stars, several interested participants even gave on the spot performances to impress the judges and obtain a 'jump the queue' pass, which we have included in the specials,"he added.



But specials apart, SET is also seriously looking at buttressing its long running shows like CID and Kkusum. "We are introducing actor Smita Bhansal's character in CID. She will essay the role of a psycho analyst, who will help in profiling criminals and putting the pieces together. It will be a sort of come back vehicle for Bhansal, who is returning after a brief hiatus post marriage and kid," Katial offers.



What about the long running soap Kkusum, which is in a new phase post the departure of original protagonist Nausheen Ali and the fast forward drama? "It has been our number one show," Katial defends. We are steadily picking up, especially after the twist in the tale where Mahi is murdered and the main suspect is Kkusum. But you will see that there will be an attempt on Kkusum's life and it will be discovered that some one in the family is behind all this.



As for the Friday thriller, Devi, which has been off late reduced to supernatural mumbo-jumbo, a wrap up of the good-versus-extreme evil track is on the cards. Television biggie Aman Varma's character Vasu (who was incidentally roped with much fan fare early this year) will be eased out and the story will now focus on the love triangle between Juhi Parmar's character Kalika and new entrant Manish Goel's character and Mohnish Behl's Vikram.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/vivo.jpg?itok=MM5gP1LU
Enjoy Super Sundays on Star Gold with “The Khelkars” this VIVO IPL

Every Sunday, engaging all members of the family through the lens of a comic household discussion, TV stars Sandeep Anand and Sucheta Khanna, along with little young superstars Vishesh Bansal, Gauransh Sharma and Divyansh Dwivedi will entertain viewers with an exclusive feed – Super Funday.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/dsporty.jpg?itok=-EZyD46H
Watch top Indian & International golfers in action LIVE on DSPORT at the Hero Indian Open 2019

DSPORT, a premium sports channel of Discovery Communications, will broadcast LIVE, the Hero Indian Open 2019 in India.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/firstpost.jpg?itok=W3HPT4Lb
Firstpost print launches campaign trails, a unique campaign that enables readers to cover elections as reporters

Firstpost print, the weekly newspaper recently launched by Network18, has announced a unique campaign – FP Campaign Trails.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/shemaroo.jpg?itok=X2yUl-SC
Shemaroo Entertainment’s yedaz collaborates with imagica

Shemaroo Entertainment’s licensing and merchandising brand, Yedaz – Bollywood Madness, has associated with India’s favourite theme park, Imagica.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/barc.jpg?itok=I1JaaH4M
BARC India integrates TV and OOH measurement

Broadcast Audience Research Council (BARC) India is integrating TV and out of home (OOH) TV viewership in its BARC India Media Workstation (BMW) software, starting this year.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/shashi-shekhar-vempati.jpg?itok=mqEowFaO
Prasar Bharati survey to gauge demand for sporting events coverage soon

Prasar Bharati CEO Shashi Shekhar Vempati has revealed that a survey will soon be conducted to assess the demand for sports coverage on the public broadcaster’s platforms like Doordarshan (DD) and All India Radio (AIR). Vempati, however, pointed out that sports coverage by a public broadcaster is...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/zee.jpg?itok=kICyfwVs
Zee Telugu to launch new fiction show 'Akka Chellellu'

Zee Telugu is all set to launch a new fiction show, Akka Chellellu. The show is slated to commence from 25 March, on Zee Telugu and Zee Telugu HD during the 5.30-6 pm time slot.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/lfff.jpg?itok=hna4q0R9
LF launches new show 'Dakshin Diaries'

Lifestyle channel LF has launched a new show Dakshin Diaries which includes avenues that are familiar but when explored reveals a curated mix of culture, cuisine, travel, music, and faith.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/cricket.jpg?itok=vWpbjm7g
India News curates special programming for IPL 2019

As the cricket fever is rising up with 2019 Indian Premiere League (IPL) season 12, beginning from 23rd March, India News, one of India’s leading Hindi news channel curates special programming lineup for the IPL series under the umbrella branding of Jhamajham Cricket, the special cricket show...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories