| Judge added, "After having overseen one of the
biggest mergers in advertising history between Lowe and APL, I am
proud of the steps we have taken to futurise the agency. I am also
proud of our strong new business record this year. I will be working
with David to ensure a smooth transition through the end of 2004."
Talking about Wright, Bell said, "Tony is an exceptional talent.
He has proven his ability to succeed as both a leader at top creative
agencies and as an effective steward of major global brands. His
intellect and rigor, as well as his energy and passion for great
work, will all be valuable in restoring Lowe to its traditional
place among the first rank of global creative agencies."
"From my earliest days in the business, I have always considered
Lowe as one of advertising's most admired brands. I am very much
looking forward to joining the agency and working with the team
there. I believe Lowe is uniquely positioned to address the paradox
clients must increasingly confront -- how to get big, highly creative
ideas quickly from an agency that is also able to think and execute
globally," said Wright.
Prior to joining Ogilvy & Mather in 1995, Wright was a partner
in the successful New York creative agency, Berlin Wright Cameron.
From 1986 to 1992, Wright made his name as a planner and strategist
at Chiat Day, where he is credited as having been the driving force
behind the immensely successful "Energizer Bunny" campaign,
which continues to this day. Wright began his career in London at
Hedger, Mitchell, Stark, a leading British creative agency.
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