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| Indiantelevision.com's Media, Advertising
& Marketing Watch |
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| TNS to run run its standard
Eurobarometer for European Commission |
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| Indiantelevision.com
Team |
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| (1 September 2004 12:00
pm) |
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| MUMBAI: TNS, the global provider of market information,
has been commissioned by the European Commission to run its Standard
Eurobarometer, the largest study of its kind in the world. |
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Under a contract of up to four years' duration, TNS
will measure public opinion on social, economic and political issues
across 33 countries, including current European Union member states
and candidates. TNS subsidiary, EOS Gallup Europe, will manage the
project.
The Standard Eurobarometer, which has been running for 30 years, monitors
European public attitudes to issues relating to the European Union,
such as enlargement, the Euro, the possibility of a European constitution
and a common foreign policy. |
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Commenting on the contract win, TNS head Polling &
Social Marita Carballo, says: "The European Commission's decision
to award this important project to TNS is a testament to the depth
of our experience and expertise in social polling and analysis across
the group. It also recognises the strength of our global network,
as well as the group's track record in coordinating continuous, multi-country
studies and our ability to deliver data and analysis via our web portal
system, TNS Info. This prestigious project reinforces TNS's position
as one of the world's leading social and polling organisations."
TNS is a leading global provider of market information. They essentially
collect, analyse and interpret information to help clients understand
the needs and wants of their customers. |
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