20 October 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 64









Adex Analysis















Footwear advt. on TV slips 23% in Q1 2004
Footwear advertising on television has registered a dip of 23 per cent in Q1 2004 as compared to Q1 2003.

Media, Advertising & Marketing Watch
O&M rides on Hutch's success at the Effies
It was a night of triumph for Ogilvy & Mather yet again. The invincible agency won the Grand Effie award at the Effies 2004 that were organised by the Bombay Ad Club. The Effies honours the most effective advertising.

Tata's new TVC to commemorate group's core values
Tata group recently unveiled their new TVC on the channel. But this one doesn't tom-tom the group's achievements and neither is it a brand building campaign.

Nomarks earmarks Rs 35 million for new campaign

Reebok Intl. appoints Kaigler as senior VP, CCO

GUESTSPEAK!
Clash of the Titans - When search engines collide
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (3 October 2004 to 9 October 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (3 October 2004 to 9 October 2004)
Star Plus
Sony Entertainment
Sun TV
Gemini TV
MAX
Star Gold

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Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Ad gates wide open for creative minds
The business of advertising
Groom with a view
O&M wins Grand Effie for Hutch campaign
Take your partners
Take a chance on me
The road less travelled
Peep into specialised advertising programmes
Know the designs better
Vincent Bollore tightens hold on Havas again
A brand new entertainment
Making an effective brand-consumer contact
Country cousins
From the village to the town
The start-up phase
Source:The Economic Times
 
 
Hutch bags Grand Effie award
Prahlad Kakkar to take restaurant chain to Dubai
Source: Business Standard
   
Criss Cairns on the hunt for new Lux Orchid Face
Ogilvy & Mather bags Grand Effie Award
Cartoon Network to sell ad slots based on programmes
Source:The Financial Express
St Luke's flies home Nusli Wadia’s aviation venture – low cost airline
Singapore Airlines shifts base from Contract Advertising to rmg david
Effie 2004: O&M bags the Grand Effie
Effie 2004: I am very happy with O&M’s performance: Piyush Pandey
Effie 2004: People give the thumbs up to rmg’s Lagey Raho
Pepsi launches Gatorade, rehydration and sports nutrition beverage
Source:Agency Faqs
   
Kaif, Pathan to endorse Pepsi's sports drink
Source:Sify
   
   
MCD asserts rights, won’t allow DMRC ads on its turf
Source: Indian Express
   
Pepsi launches sports drink `Gatorade'
Source: The Hindu Business Line
   
Media: Online advertising is growing
Source: The Hindu
   
IMA calls for ban on TV ads for prescription-only drug
Source: Hindustan Times
International News
Report: Advertisers Will Triple Spending On Video Game Ads By 2008
DMA Study Asserts Telemarketing Yields Greater ROI Than Email
  Source: Media Post
   
Levi to Keep its Legs In Dockers
  Source: Brandweek
   
King Thomas Succeeds DiSesa at McCann
Burson-Marsteller Names New CEO
Consumer Groups Sue AstraZeneca
  Source:Ad Week
   
The emergence of a new Arab father figure in advertising – Part ...
  Source: AME Info
How fluffing the creative can leave advertisers dead on air
  Source: Media Week UK
   
Video game advertising network launched
  Source: DM Europe
   
Blindfolds Over Viacom Ads
  Source: NY Daily News
   
Sony to tackle iPod with Walkman advertising campaign
  Source:Digital Bulletin
   
IABC Malaysian chapter unveils new section for ads award
  Source: The Malaysia Star
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