Reebok Intl. appoints Kaigler as senior VP, CCO

MUMBAI: Reebok International Ltd. recently announced the appointment of Denise Kaigler to the position of senior vice president and chief communications officer (CCO) of Reebok International Ltd.

Reebok International is a global corporation, which includes the Reebok Brand, The Rockport Company, Greg Norman Collection, Ralph Lauren Footwear, and the recently acquired brands of The Hockey Company -- CCM, JOFA and KOHO.


Kaigler, who now reports directly to the Corporation's chairman and CEO Paul Fireman, is the newest member of the Corporation's nine-member Executive Leadership Team, headed by Fireman. Prior to this appointment, Kaigler served as Reebok's vice president of Global Communications and Talent Relations, informed an official release.


As an African-American senior vice president and CCO, Kaigler is recognised as a pioneer in the communications field at a Fortune 500 company. "Denise has consistently proven to be a strong and effective leader, talented visionary and strategic partner to senior executives and managers throughout the organisation," said Fireman. "She has played a major role in significantly enhancing Reebok's public profile and image among consumers, retailers and the press during a very critical time in our history. This appointment is well earned and deserved."


In her new role, Kaigler will serve as the Corporation's top communications strategist, executive management communications counselor and chief company spokesperson, the release added. In addition, she will also lead Reebok's worldwide communications efforts, which include corporate public and media relations, corporate reputation management, corporate business and financial communications, employee communications and crisis and issues management.

Prior to joining Reebok, Kaigler was the director of communications for the Boys & Girls Clubs of Boston. Before she entered the public relations field in 1989, Kaigler was a journalist. Her television reporting credits include WLTZ-TV (NBC affiliate) in Columbus, Georgia and WHDH-TV (NBC affiliate) in Boston, Massachusetts. Kaigler began her communications career in 1985 as a press aide to a Boston City Councilor.

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