Key Findings:

• Footwear Advertising shows a dip of 23 per cent on television in the first half of 2004 compared to the first half of 2003.
• Footwear Advertising shows growth of 252 per cent on television in year 2003 compared to year 2000.
• Footwear Advertising shows growth in the last quarter on television across the years (2000-2003).
• Action Shoes with 57 per cent of TV advertising share maintained its position on the top in 2003.

The graph shows a 23 per cent dip in Footwear advertising spends in the first half of 2004 compared to the first half of 2003.

Now, let's compare the advertising trend in the Footwear category from year 2000 to 2003. Have a look at the graph below.

From the above graph, it's pretty much clear that the advertising spends in footwear industry shows a growth of 252 per cent on television in the year 2003 compared to year 2000.

Now, let's have a look at the trend of Footwear Advertising in the quarters across the years (2000-2003).

The graph shows that there is a growth in Footwear advertising in the last quarter on Television across the years (2000-2003).

Let's look at the advertisers who dominated the Footwear category advertising in 2000 and maintained their positions on Television in 2003.