9 November 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 77






 

 Media, Advertising & Marketing Watch
















Punita Lal is Pepsi South Asia marketing head
Beverage conglomerate Pepsi India has announced the appointment of Punita Lal as its marketing head for the South Asia Beverage Business Unit.

Stage set Indian Telly Trade, Tech Nite
62 awards for trade, technical and programming categories to be given away at a glittering function in Mumbai on 9 Nov.

Brand Watch
Kyunki, 3Ks have sustaining power
A case study on how the 3 most celebrated shows retained their premier position over four years.

DHL Festival Express adds a sweet touch to Diwali

Ritu Kumar felicitated at Indian Fashion Awards

McDonald's shows 'The Incredibles' world in the US

Gilchrist endorses World Vision's child sponsorship

Coca-Cola badge Globe's award for best site

Guest Speak
The scary future of e-commerce
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (24 October 2004 to 30 October 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24 October 2004 to 30 October 2004)
Star Plus
Sony Entertainment
Sun TV
Zee TV
Gemini TV

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Today's Newsbreakers.......India
Broadcasters blacklist erring companies
Will ad agencies’ renewed rural thrust yield dividends?
Retail majors shell out Rs 20 lakh to Rs 1 crore on Diwali promotions
Dead slow Net? You might have Spyware lurking inside
Source: The Financial Express
   
Watch! DC style to woo male crowd
Source:The Economic Times
   
   
Advertising award
Source: The Hindu
   
Broadcasters told not to accept ads from defaulters — Samsung, Motorola, Reckitt in dock
Punita Lal is marketing head of Pepsi South Asia
Source: The Hindu Business Line
Lowe's dCell bags International Film Festival of India account
Lowe's Ashish Bhasin takes over as SSC&B Lintas president

Arup Ghosh, Shireen Sethi quit Sahara Samay Rashtriya
Northpoint, Lintas offer PG advertising course
Debasisish Mohanty comes back as UTI's communications & publicity head
Source:Agency Faqs
 
   
Hyundai Mobile eyes Rs 30 cr adspend
Global winners, Indian losers
Re-inventing Aima
Source: Business Standard
   
MCD puts punch back into advertising
Source: Indian Express
International News
Nortel Debuts First TV Ad in 3 Years
Silburn to Join Fallon in Senior Creative Role
TBWA\C\D Enlists Downey for Fox Sports TV Initiative
McCann Prepares to Welcome Oberlander
Shades of Grey: Inside an Agency Scandal
  Source: Ad Week
   
TV's Still The 'Greatest,' But Digital Technology Is Altering Media Preferences
IRI Licenses TiVo Data, Offers New Service Measuring Impact of DVRs on Advertising
Keyword Prices On The Upswing In October
Internet Local Market Executives: 'Newspaper Publishers Aren't Being Smart'
  Source: Media Post
   
IRI to Guage Ads in Homes With DVRs
  Source:Media Week (US)
   
MasterCard Holiday Promo to 'Anywhere'
SPECIAL REPORT: NFL Tackles Marketing Challenges
  Source: Brandweek
'Frontline' probes the ad world's inner workings
  Source: Seattle Post
   
Europe's shoppers get weary of sex in advertising
  Source:Bloomberg
   
HONG KONG: Advertisers demand rethink of broadcasters' rate cards
  Source:Asia Media
   
TV ads losing sheen for US advertisers
  Source:NEPAL
   
Unilever account goes to MindShare
D&AD Awards adds interactive category
Vizeum wins Panasonic
Strongbow ties in with Halloween
  Source: Media WEEK (UK)
   
Guite says he never checked if ad firms fulfilled sponsorship contracts
  Source:CNEWS
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