Coca-Cola badge Globe's award for best online community

MUMBAI: Coca-Cola India has been awarded the Silver at the Globes Award 'The Best Use of Interactive Media' at Miami for its website



Coca-Cola India was the only Indian company to win an award in this category. The media release says, the site had also won the Gold in the same category at the Promotion Marketing Awards of Asia held in Singapore earlier this year and Silver for the 'Best New Media' at the 2003 Abbey awards, informs the media release.



The Marketing Agencies Awards (The Globes) recognizes the highest standards of excellence and recognition in the marketing communications industry through this highly successful Globes Awards.



Coca-Cola India was one of the first company’s in India to leverage the Internet to develop and maintain an online community for their consumers. The Company’s strategy to use Digital Marketing as an integral marketing tool has proven to be consistently effective going by the number of laurels has already received.

Myenjoyzone currently has a registered user base of over 300,000 users and registers a whopping 15mn plus hits every month, informs media release.

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