Stage set for Indian Telly Trade, Technical & Programming Award Nite

MUMBAI: The countdown has begun for The Fourth Indian Telly Awards. TV producers, channel executives, technicians and artistes from all over India are slated to assemble at The ITC Grand Maratha Ball Room in Mumbai today to participate and cheer their colleagues as they receive recognition for their performances in 2003-2004 at the Indian Telly Awards - Trade, Technical & Programming Nite. The Awards ceremony is slated to start at 7 PM..

The Indian Telly Awards - Trade, Technical & Programming Nite seeks to reward excellence in the fields which usually do not grace the limelight, but nevertheless contribute in a major way to the overall performance of a television channel. .Golden Telly statuettes for nearly 62 categories - including scriptwriting, videography, editing, special effects, ad sales, marketing and distribution - will be handed out at the glittering function which will witness an array of performances too.

TV actors Nigar Khan, Jaspreet Kaur have been lined up to put up scintillating dance acts while pop singer Shivani Kashyap will get your feet tapping. Johnny Lever's brothr Jimmy Moses is slated to offer comic relief while channel [V] band Aasma will belt out their best.

The show is to be hosted by Sonali Verma, Channel V VJ Gaurav Kapoor and Etc VJs Amit Khanna and Prachee Mehta.

Says The Indian Telly Awards Founder Anil Wanvari: "This year's Trade Technical & Programming Nite has taken on a larger scale because of the changing needs of a rapidly growing Indian television industry. If the industry so desires, it can only grow further. "

Star India has signed up as Platinum Sponsor for The Telly Awards 2004 while Zee TV and Zoom are Gold Sponsors. SET India Pvt Ltd is billed as the Telecast Partner while NDTV India has come on board as the News Channel Partner. Bright Advertising and UB group are also supporting the event.

The Indian Telly Awards - Trade Technical & Programming Nite serves as a curtain raiser for the Main Edition of the Indian Tellys, The Indian Telly Awards 2004 - Popular Gala at which around 30-odd categories will be recognised and rewarded. The Indian Telly Awards - Popular Nite is scheduled for 19 November at the Chitrakut Ground in Andheri, a western suburb in Mumbai.

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