Punita Lala is Pepsi South Asia marketing head

MUMBAI: Beverage conglomerate Pepsi India has announced the appointment of Punita Lal as its marketing head for the South Asia Beverage Business Unit.

As executive director marketing Lal will be responsible for devising the marketing and advertising strategy for Pepsi’s beverage brands in India, Sri Lanka, Bangladesh, Nepal and Bhutan.

Pepsi India chairman Rajeev Bakshi said, “Punita brings with her classic marketing and advertising expertise having worked with top-notch advertising agencies where she has handled prestigious FMCG accounts such as Pepsi and Unilever. Most importantly, she has in–depth experience of the beverage business. Her previous experience as part of the JWT team that worked on Pepsi’s first campaign in India and her subsequent global experience in brand marketing will make her transition seamless.”



In her 17-year-long career, Lal has acquired experience and skills in developing innovative global marketing campaigns as well as below-the-line grass root campaigns and new product development. Lal started her career in the advertising industry with Lintas, before moving to J Walter Thompson (JWT).



While with JWT, she developed Pepsi’s hugely successful “Are you ready for the magic” marketing campaign. Much of Pepsi’s gain of a 20 per cent market share despite limited distribution to five cities at that time could be attributed to Lal’s efforts. Within JWT, Lal’s next assignment was as the accounts director for the Unilever Dental Business before becoming the Vice President and Unit Head, Mumbai, for the company. Lal also worked in different senior marketing positions with Coca-Cola in China Far East until 2002.

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