As executive director marketing Lal will be responsible for devising the marketing and advertising strategy for Pepsi’s beverage brands in India, Sri Lanka, Bangladesh, Nepal and Bhutan.

Pepsi India chairman Rajeev Bakshi said, “Punita brings with her classic marketing and advertising expertise having worked with top-notch advertising agencies where she has handled prestigious FMCG accounts such as Pepsi and Unilever. Most importantly, she has in–depth experience of the beverage business. Her previous experience as part of the JWT team that worked on Pepsi’s first campaign in India and her subsequent global experience in brand marketing will make her transition seamless.”