18 May 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 52














Media, Advertising & Marketing Watch










Congress' result exceeded expectations: Anita Nayyar
Call it over-confidence of the BJP or the downfall of `India Shining’ or the success of Congress' 'Aam Aadmi'campaign, the recently concluded political battle, even in terms of communication strategy, has proved to be a fascinating one.

ACC to seal Asia Cup sponsors by weekend
The Asian Cricket Council, which signed a deal with Lanka last week, hopes to finalise TV rights & sponsors by this weekend.

Contract bags Rs 40m a/c of Shringar Cinema
In a multi agency pitch involving Bates, Percept and Contract Advertising, Shringar Cinemas Pvt. Ltd, the exhibition division of Shringar Films has signed Contract Advertising to handle its creative and media responsibilities

AOL blocks over one billion virus infected emails
America's interactive services company America Online has announced that it has taken the fight against the virus menace to the next level. It has blocked more than a billion virus attachments from reaching its members

Cathay Pacific to fly on ESS' Wimbledon coverage
The most prestigious tennis event Wimbledon kicks off on ESPN Star Sports (ESS) next month. The broadcaster has announced that Cathay Pacific is the sponsor.

TV Ratings
Top 10 Programmes (25 April 2004 to 1 May 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25 April 2004 to 1 May 2004)
Star Plus
Sony
Sun TV
Source: www.indiantelevision.com

Today's Newsbreakers.......India
Shringar signs up Contract Advertising
Alcobev plans surrogates for its beer brands
Dabur to extend Binaca to herbal toothpaste
Whirlpool unveils Ice Magic range of refrigerators
S. Roy Choudhary is HPCL's new Director-Marketing
Branded rent-a-car sector set for top-gear growth
Source: The Hindu Business Line
 
   
Billboard crackdown hots up, cops join fray
The power puff, easy and exclusive
Source: Telegraph
Ogilvy Interactive To Help HLL’s i-Shakti Project
Hind Sanitaryware In Repositioning Move
Titan Eyes New Launch In Lifestyle Segment
StanChart, Rotary In Tie-up For Co-branded Card
Source:Financial Express
 
Contract takes up Shringar Cinemas' account
Royal Challenge Premium Lager goes for a makeover
India fails to recreate Cannes magic at One Show
Source: The Economic Times
 
Censured VIP makes a ‘bigger impression’ with new creative
Voltas: Pushing the affordability option
Source:Agency faqs
International News
Diet Coke's Summer Sex 'Tingle' Ad
Ibm Ad Campaign Heralds Marketing Strategy Shift
Mccann Erickson Wins Chevy Ad Account For China
Coors Hispanic 'Guey' Ad Sparks Controversy
President Of Euro Rscg Mvbms Steps Down
Butler Shine Wins Converse Ad Account
Bbdo Wins Glaxo Diabetes Drug Avandia
Spain's Toni Segarra To Head Hispanic Ad Awards Jury
Source: Ad Age
 
Saved by Timely Hit, NBC Is Ready for an Ad Kickoff
Source: NY Times
DirecTV to Add TiVo Ad Sales
Source: TV Week
 
4 Emerge in Contest for Voom Business
CWPP Looks to Ease HSBC, AmEx Conflict
Source:AD week
 
Iceland opts for Immedia
Agencies welcome Sky’s plans for viewer data
  Source: Media Week (UK)
   
INDIA: CM keen to cut govt ad spending
  Source: Asia Media

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