ACC hopes to seal Asia Cup sponsors by week's end

MUMBAI: The Asian Cricket Council (ACC), which last Wednesday formalised a deal with Sri Lanka to host the six-nation Asian Cup, has said it hopes to finalise television rights and sponsors by the end of the week.

Sri Lankan media reports have quoted Indian cricket board chief and senior ACC official Jagmohan Dalmiya as saying they were hoping to offer the tournament, due to run from 16 July to 1 August, as a “one-off” to sponsors.


The last Asian Cup was held four years ago. “It is possible and we are looking at how we can get time slots to have the tournament every two years,” Dalmiya told reporters in Colombo after talks last week with Sri Lanka’s Prime Minister Mahinda Rajapakse. The ACC aims to stage the Asia Cup every two years and accordingly to have longer-term sponsorship deals for future tournaments.

Queried over the weekend as to whether he would be bidding, SET India CEO Kunal Dasgupta said Sony had not been approached but if approached would bid.

According to the information available with, Ten Sports as well as ESPN Star Sports would also be bidding for the telecast rights.

A sore point of course would be on the exclusivity part of the deal. With all the problems that "exclusive" rights holder Ten Sports had vis-a-vis national broadcaster Doordarshan awaiting the Supreme court's verdict, it would be expected that all three bidders would use that as a negotiating ploy with which to bring down the rights costs.

Sources close to the developments say DD has already written to the ACC expressing their interest in the rights. In the light of this the Asia Cup might well prove a test case as to how future tournaments involving India play out on the telecast bidding front.

Interestingly, ESPN Star Sports, on its publicity material issued at the start of the year, had mentioned the Asia Cup as one of the tournaments on its roster where India would be participating.

Latest Reads
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories