Contract Advt bags Rs 40m account of Shringar Cinemas

MUMBAI: This sure is a first of sorts when a film company involved in the movie exhibition business has engaged a professional advertising agency. In a multi agency pitch involving Bates, Percept and Contract Advertising, Shringar Cinemas Pvt. Ltd, the exhibition division of Shringar Films has signed Contract Advertising to handle its creative and media responsibilities. According to Shringar Cinemas director Shravan Shroff the account is pegged at Rs 40 million. The contract comes into effect from the first week of June.



Apart from interesting creatives for the company, what gave Contract the edge over the others was that they understood the movie business well and were total movie buffs.

Announcing the decision, Shroff said, "Contract Advertising has had a successful history in partnering businesses from relatively new industries and we are very happy to be working with them as we take the Fame brand to bigger heights. Entertainment is a serious business today and the era of marketing cinema halls through posters has gone. Today a multiplex is a brand, and thus we believe, there is a need of a professional advertising agency who can communicate our core values to our consumers."

Speaking to about the need for Shringar Cinema to hire an agency for itself, the company's head of marketing and sales Deepak Netram said, "We require advertising that will most effectively address our audience. We wanted someone who understands the idiosyncrasies of the movie business and can connect with the audience. Since we are not the run-of-mill kind of multiplex, we wanted someone who could partner us in communicating the same."

Shringar Cinemas under the leadership of Shroff launched the first ever state-of art five screen multiplex of Mumbai-Fame Adlabs. Presently the company is working towards expanding its operations with launches in Surat, Nasik and Kolkata and two new multiplexes in Mumbai (Malad and Kandivali) by the end of 2004.

Contract Advertising Mumbai head and senior VP Rajiv Sabnis said, "We were very impressed with the vision of the management of the Fame brand and felt that in the long run, they will have a dominant national presence and hence the need to build a differentiated brand in the business of entertainment. This is the reason that Contract decided to pursue a partnership with Shringar Cinemas."

In tune with the Company's motto of providing "Best in Entertainment with World- class Service", Shringar Cinemas has aligned the organisation, its people, processes and infrastructure to the needs of the patrons.

Latest Reads
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People
Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
Pump it up this holiday season with Athleisure Lifestyle

Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions.

MAM Marketing MAM
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly.

MAM Media and Advertising Ad Campaigns
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
Hershey Kisses will now be Made in India

We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them...

MAM Marketing Brands
Social Kinnect awarded digital mandate of entire Indiabulls Group

Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL),...

MAM Media and Advertising Account
Grapes Digital to handle digital mandate for Realme smartphones

Realme, an emerging smartphone brand that specialises in providing high quality smartphones has extended its association with Grapes Digital. In addition to the strategic communications mandate, it has also handed over the digital media mandate to the agency. Grapes will now be responsible for...

MAM Media and Advertising Account
Dentsu Aegis Network removes Kartik Iyer & 3 seniors following sexual harassment allegations

Amidst the ongoing #MeToo movement, where several allegations regarding sexual harassment and sexual assault have come to light, the media and entertainment industry isn’t left behind.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories