Contract Advt bags Rs 40m account of Shringar Cinemas

MUMBAI: This sure is a first of sorts when a film company involved in the movie exhibition business has engaged a professional advertising agency. In a multi agency pitch involving Bates, Percept and Contract Advertising, Shringar Cinemas Pvt. Ltd, the exhibition division of Shringar Films has signed Contract Advertising to handle its creative and media responsibilities. According to Shringar Cinemas director Shravan Shroff the account is pegged at Rs 40 million. The contract comes into effect from the first week of June.



Apart from interesting creatives for the company, what gave Contract the edge over the others was that they understood the movie business well and were total movie buffs.

Announcing the decision, Shroff said, "Contract Advertising has had a successful history in partnering businesses from relatively new industries and we are very happy to be working with them as we take the Fame brand to bigger heights. Entertainment is a serious business today and the era of marketing cinema halls through posters has gone. Today a multiplex is a brand, and thus we believe, there is a need of a professional advertising agency who can communicate our core values to our consumers."

Speaking to about the need for Shringar Cinema to hire an agency for itself, the company's head of marketing and sales Deepak Netram said, "We require advertising that will most effectively address our audience. We wanted someone who understands the idiosyncrasies of the movie business and can connect with the audience. Since we are not the run-of-mill kind of multiplex, we wanted someone who could partner us in communicating the same."

Shringar Cinemas under the leadership of Shroff launched the first ever state-of art five screen multiplex of Mumbai-Fame Adlabs. Presently the company is working towards expanding its operations with launches in Surat, Nasik and Kolkata and two new multiplexes in Mumbai (Malad and Kandivali) by the end of 2004.

Contract Advertising Mumbai head and senior VP Rajiv Sabnis said, "We were very impressed with the vision of the management of the Fame brand and felt that in the long run, they will have a dominant national presence and hence the need to build a differentiated brand in the business of entertainment. This is the reason that Contract decided to pursue a partnership with Shringar Cinemas."

In tune with the Company's motto of providing "Best in Entertainment with World- class Service", Shringar Cinemas has aligned the organisation, its people, processes and infrastructure to the needs of the patrons.

Latest Reads
Mindshare elevates Prasanth Kumar, Amrita Randhawa to global roles

MUMBAI: Mindshare, the global media agency network, has announced two major leadership changes for its growth markets region.

MAM Marketing MAM
Kohli brand driving on the up

MUMBAI: From a rambunctious maverick to becoming India’s most celebrated player, Virat Kohli is the man that brands pay crores to get on board.  

MAM Marketing MAM
Big B sings acapella style for Navratna

MUMBAI: Navratna Oil, the ayurvedic therapeutic cool oil brand from the house of Emami has launched Amitabh Bachchan in a never seen avatar of an ‘acapella' singer. In a brand new music video, Big B can be seen crooning to the iconic song ‘Sar jo tera chakraye’ from the film Pyaasa in an acapella...

MAM Media and Advertising Ad Campaigns
Linc Pen encourages students taking exams

MUMBAI: Linc Pen and Plastics, one of India’s most trusted writing instruments for the last four decades with a strong presence over 50 countries, has lauded the resolution and hard work of students who are taking their board exams this year with a brand new advertising campaign, Best of Luck.

MAM Media and Advertising Ad Campaigns
JSW Steel leads fight against counterfeit steel

MUMBAI: JSW Steel, India’s leading steel producer has a new TV campaign which is a part of the company’s ongoing effort to create mass public awareness about the menace of counterfeit in the colour-coated steel products category.

MAM Media and Advertising Ad Campaigns
Gulf Oil signs Hardik Pandya as ambassador

Gulf Oil Lubricants India Limited (GOLIL), a Hinduja Group Company, has signed Indian cricketer Hardik Pandya as its brand ambassador for the company’s new business initiatives and lubricants. Pandya joins cricketing legend MS Dhoni, who has been associated with the company since 2011 as its brand...

MAM Marketing Brands
Aamir Khan becomes Vivo India's new face

After ending a two-year contract with Bollywood actor Ranveer Singh, Chinese mobile manufacturer Vivo has found its new brand ambassador in Aamir Khan. The eminent actor has been signed for Vivo’s future brand and product communication initiatives of Vivo India.

MAM Marketing Brands
Former Deloitte CMO Teresa Barreira joins Publicis.Sapient

Publicis.Sapient, the digital business transformation hub of Publicis Groupe focussed on partnering with clients to advance their business performance, has appointed Teresa Barreira as the company’s new chief marketing officer (CMO).

MAM Marketing MAM
Raymond shows that Black is Back

MUMBAI: In every man's wardrobe, his suits have a special place. They are nicely dry-cleaned, neatly hung and are properly matched with accessories from top to bottom. There is an extremely high possibility that in every man’s wardrobe, at least one of the suits (if not all) is a Raymond suit.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories