MAM

Caf? Coffee Day seeks to marry coffee drinking with book reading

MUMBAI: This is an initiative that seeks to encourage the reading habit of bookworms in conjunction with the pleasure of sipping coffee. Caf? Coffee Day has opened a Book Caf? in New Delhi. The company claims to have 150 cafes in 37 cities.

 

 

The company started the concept of the book caf? in select outlets across the country. The aim is to offer customers an even more relaxed caf? experience by leisurely browsing through an interesting selection of books and periodicals while sipping their favourite coffee.

The partner in this effort is EBD Book Caf? a bookseller whom Cafe Coffee Day has entered into a strategic tie up for placement and rotation of reading materials that appeal to the discerning customer. The caf? at Vasant Kunj in the capital is spread over 1400 sq ft. of indoor and outdoor space, set in the trademark youthful Caf? Coffee Day ambience. It serves a range of coffee recipes and food items.

The company's marketing head Sudipta Sen Gupta explained that published research showed espresso bars are a fast-growing business. The chain sees potential not only in Book Caf?s but in similar specialised caf?s such as Garden Caf?s, Fashion Caf?s, Sport Caf?s and Music Caf?s while retaining the standard identity that has successfully established by Caf? Coffee Day.

The chain plans to take the number of caf?s in NCR from 18 to 29 plus another 14 in the rest of North India by the end of the year. Many of these caf?s will be also be equipped with Touch Screen Digital Audio and Video Jukeboxes which are fast becoming a standard feature requested by its customers.

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