MAM

Café Coffee Day seeks to marry coffee drinking with book reading

MUMBAI: This is an initiative that seeks to encourage the reading habit of bookworms in conjunction with the pleasure of sipping coffee. Café Coffee Day has opened a Book Café in New Delhi. The company claims to have 150 cafes in 37 cities.

 

 

The company started the concept of the book café in select outlets across the country. The aim is to offer customers an even more relaxed café experience by leisurely browsing through an interesting selection of books and periodicals while sipping their favourite coffee.

The partner in this effort is EBD Book Café a bookseller whom Cafe Coffee Day has entered into a strategic tie up for placement and rotation of reading materials that appeal to the discerning customer. The café at Vasant Kunj in the capital is spread over 1400 sq ft. of indoor and outdoor space, set in the trademark youthful Café Coffee Day ambience. It serves a range of coffee recipes and food items.

The company's marketing head Sudipta Sen Gupta explained that published research showed espresso bars are a fast-growing business. The chain sees potential not only in Book Cafés but in similar specialised cafés such as Garden Cafés, Fashion Cafés, Sport Cafés and Music Cafés while retaining the standard identity that has successfully established by Café Coffee Day.

The chain plans to take the number of cafés in NCR from 18 to 29 plus another 14 in the rest of North India by the end of the year. Many of these cafés will be also be equipped with Touch Screen Digital Audio and Video Jukeboxes which are fast becoming a standard feature requested by its customers.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/dan.jpg?itok=PwGddMQ4
Dentsu Aegis Network acquires Happy Marketer

Dentsu Aegis Network has announced the acquisition of Singaporean digital marketing group Happy Marketer.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/IAA_World_Congress.jpg?itok=9FU6IhJ3
IAA World Congress 2019 - execs stress on customer centric approach

The International Advertising Association (IAA) - a global organisation inaugurated its first ever World Congress in India, in Kochi in grand style. The marquee event saw an eclectic mix of thought leaders, spiritual gurus, entertainers, domain experts and industry professionals discussing the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/Duracell.jpg?itok=hugW-m6-
Duracell launches new alkaline battery 'Duracell Ultra'

Duracell has introduced a new alkaline battery ‘Duracell Ultra’ that reportedly provides up to 100 per cent more power. As per the brand, the new superior battery responds to the growing popularity in power hungry devices.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/martin.jpg?itok=6PJrrDml
Martin Sorrell eyes India’s untapped digital potential with S4 Capital launch

Advertising giant Martin Sorrell, who was made to leave WPP last year and later announced his next new venture S4 Capital, has made a new revelation. The company’s India operation is soon to be launched having found the country head.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/kumbh.jpg?itok=Chltbhwl
World’s largest human gathering becomes platform for innovative healthcare campaigns

India is playing host to people from over 100 countries at Divya Kumbh 2019 at Prayagraj where over 15 crore people are visiting to take a dip in the holy waters of sangam.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/josp.jpg?itok=7si5YaS-
Joseph Radhik, Joshua Karthik launch 4th edition of PEP Asia Summit

Joesph Radhik and Joshua Karthik are launching the fourth edition of PEP Asia on 20 February to bring together the community of portrait, photojournalism, wedding, wildlife, architectural, landscape photographers among others in India and neighbouring countries.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/sirona.JPG?itok=7dGxe8as
Sirona’s new campaign encourages women to ‘rise up with menstrual cups’

In a bid to encourage women to move past pads and switch to comfortable, convenient, and environment-friendly menstrual cups, menstrual and intimate hygiene products brand Sirona has launched a new video campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/iyer.jpg?itok=g0PDCAey
DViO Digital wins creative, digital marketing mandate for Theobroma

Theobroma, a pan India chain of patisseries has chosen DViO Digital as its creative and digital marketing partner.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/bekc.jpg?itok=28uXTbAH
BECKFriends.com to build a global travel meets logistics business with their new partnership program

BECKFriends.com, a first-of-its-kind peer-to-peer shipping and logistics facilitator platform that integrates travel with logistics, has been recognized as a ground-breaking idea since its very beginning.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories