MAM

Café Coffee Day seeks to marry coffee drinking with book reading

MUMBAI: This is an initiative that seeks to encourage the reading habit of bookworms in conjunction with the pleasure of sipping coffee. Café Coffee Day has opened a Book Café in New Delhi. The company claims to have 150 cafes in 37 cities.

 

 

The company started the concept of the book café in select outlets across the country. The aim is to offer customers an even more relaxed café experience by leisurely browsing through an interesting selection of books and periodicals while sipping their favourite coffee.

The partner in this effort is EBD Book Café a bookseller whom Cafe Coffee Day has entered into a strategic tie up for placement and rotation of reading materials that appeal to the discerning customer. The café at Vasant Kunj in the capital is spread over 1400 sq ft. of indoor and outdoor space, set in the trademark youthful Café Coffee Day ambience. It serves a range of coffee recipes and food items.

The company's marketing head Sudipta Sen Gupta explained that published research showed espresso bars are a fast-growing business. The chain sees potential not only in Book Cafés but in similar specialised cafés such as Garden Cafés, Fashion Cafés, Sport Cafés and Music Cafés while retaining the standard identity that has successfully established by Café Coffee Day.

The chain plans to take the number of cafés in NCR from 18 to 29 plus another 14 in the rest of North India by the end of the year. Many of these cafés will be also be equipped with Touch Screen Digital Audio and Video Jukeboxes which are fast becoming a standard feature requested by its customers.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/eBay-India.jpg?itok=OlkvrWFy
eBay campaign busts myths about refurbished products

MUMBAI: eBay India has launched its latest campaign #DontJudgeReboxed through a video release across its social media platforms. The campaign aims to educate consumers about refurbished products purchased on the platform and highlight these products to be as good as new. As part of the campaign,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/TS%20Kalyanaraman.jpg?itok=jZFa3jKB
Kalyan's global jewellery sale under way till 5 Aug

MUMBAI: Kalyan Jewellers, a leading jewellery brand, will commence its much-awaited global annual sale on 27 July, 2017, across all its showrooms. The 10-day sale period is expected to be the biggest shopping days of this calendar year, and will feature special cash discounts on jewellery purchase...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Canara_HSBC_OBC.jpg?itok=0vzvrutB
Canara HSBC OBC TVC uses interactive storytelling to highlight online term plan

MUMBAI: Private life insurance company Canara HSBC Oriental Bank of Commerce Life Insurance has launched a new television commercial (TVC) for its flagship online offering – iSelect Term Plan. The humorous yet informative TV commercial aims at informing people about the attractive premiums offered...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Untitled-1_2.jpg?itok=DP5JOiTl
Viacom18 & E&Y partner licensing expo, Fashion TV & Universal, etc. to participate

MUMBAI: India Licensing Expo (ILE), India’s first business-to-business brand licensing show, will kickstart in August at Sahara Star in Mumbai and see participation of over 100+ global and domestic brands for retail industry. The show sponsors are Viacom18, Orian Installations, Dream Theatre and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Sarfaraz_Khimani.jpg?itok=AX6eI_6L
Starcom's Performics.Convonix becomes digital & SEO partner of Jeep India

MUMBAI: Performics.Convonix, part of Starcom India, has won the additional SEO mandate of Jeep India. Jeep belongs to the Fiat Chrysler Automobiles (FCA) India portfolio. Starcom has the mandate for the media duties of FCA.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Untitled-1.jpg?itok=-Ezsecu6
Dentsu buys Pune's Sokrati, rebrands Merkle India

MUMBAI: Dentsu Aegis Network has announced that it has signed a definitive agreement to acquire Sokrati, India’s leading data-driven performance marketing and analytics agency, launching Merkle in the country – the first launch of the global data-driven performance marketing agency in the Asia...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/sports5.jpg?itok=u-lAQRy8
Samsung is presenting sponsor for Star broadcast of British Premier League

Samsung India is the presenting sponsor for the broadcast of the much awaited 26th Season of the Premier League (PL) that will be brought live to football fans in India on Star Sports Select and Star Sports Select HD.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/gurukul.jpg?itok=bPkYLh9n
Cricketer Yuvraj Singh joins as partner and brand ambassador at Creator's Gurukul

Cricketing icon Yuvraj Singh has become partner and brand ambassador of Delhi-based new-age business space and services provider Creator’s Gurukul, and agreed to be the face-of-the-brand for the next four years.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/suhas.jpg?itok=4sIdtyGy
Rickshaw's design unit nets Future Consumer, Cambay Tiger & BarBar

Mumbai-based creative and communication agency Rickshaw has announced the launch of its design unit so as to cater to client needs and communication requirements.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories