15 March 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 7












Brand Watch






After gully cricket, it's the time to disco
Phir mile hain... break ke baad! The gully cricket duo - Kapil Dev and the kid are back together after a year in a new ad for MAX.

Headlines
Moving Picture bags DD News' creative account
After a multi-agency pitch, DD News choose prod company Moving Pictures Company Limited as its creative agency.

Karisma Kapoor is Rasna's new face
Karisma Kapoor has endorsed many a brands till date and she added one more to her kitty today as Rasna announced Kapoor as its brand ambassador. Kapoor will soon seen in Rasna's fresh new ad campaign directed by adman Prahlad Kakkar.

Spice Telecom ropes in Javagal Srinath for crick updates
While the action began in Karachi between the India and Pakistan cricket teams, back home Spice Telecom tied up with former Indian fast bowler Javagal Srinath to spice up the India-Pakistan cricket series.

'Business Today' awards the young super performers
Business Today in association with HP India presented Prasoon Joshi, R Subramanian and Sulajja Firodia Motwani with the 'Business Today Young Super Performers Awards 2004' on 11 March at Mumbai's Taj Mahal Hotel.

Indian Express urges youth to vote with 'Black Ink on your Nail' campaign
Nothing says that elections are around the corner like media frenzy around it. This time on media is all geared up to educate the youth of the nation about election. Joining the bandwagon of do-gooders is Indian Express.

Pizza Hut revs into cricket gear
As India moves away for the next twenty days from the India shinning mode to the bat and ball mode, Pizza hut decides to cash in on the season, with a range of attractive offers during the One-Day internationals (ODI) and Test Matches beginning March 13.

TV Ratings
Top 10 Programmes (22 February 2004 to 28 February 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (22 February 2004 to 28 February 2004)
Star Plus
Sony
Sun TV
Zee TV
Gemini TV
Zee Cinema


Source: www.indiantelevision.com
Today's Newsbreakers.......India
DD rakes in Rs 11cr from 1st ODI, TEN cries foul
India gets 1st foreign creative head
Maruti kicks off new campaign to push M800
Retailers re-strategise their business plans
Source: The Economic Times
 
Tatas plan to unleash Tetley Tea in China
Source: Business Standard
 
Fuji dumps Aishwarya
Source: TheTimes of India
 
Surrogate political advertising
Source: Mid-Day Mumbai
Food Retailers Choke, Drive Delivery Sales
Godrej & Boyce Eyes Growth In Summer Sales
HLL, P&G Ends Price War
Source: The Financial Express
   
Of inch tapes and weighing machines
Surf war may be a pinprick, but ripple effect may hurt HLL
`Marketing, advertising key to business growth'
First ODI: Prasar Bharati rakes in Rs 10 cr in ads
Rasna signs on Karisma Kapur
TV channels to carry political ads despite ban
Source: The Hindu Business Line
International News
3 Advance in $180 Mil. Old Navy Review
Source: Adweek
   
Britney, Elizabeth Arden New Pop Duo
Source: Brand Week
 
Grocer Winn-Dixie Shifts Ad Account
  Source: Ad Age
 
Vietnam : Advertising sector struggles for foothold
Source: Viet Nam News Agency
BN adopts soft-sell advertising campaign...
  Source : Straits Times
   
Advertainment Has Place Alongside Contextual Advertising.
Ad Compares Taiwanese President to Hitler...
Source : www.adrants.com
 
Complain if you think advertising is false
  Source: Mercury News
   
Bahrain ad awards planned
Source: Trade Arabia, World
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