Indian Express urges youth to vote with 'Black Ink on your Nail' campaign

MUMBAI: Nothing says that elections are around the corner like media frenzy around it. This time on media is all geared up to educate the youth of the nation about election. Joining the bandwagon of do-gooders is Indian Express.

The campaign targeting the young voters of our country is designed to help the youth realise the importance of their right to vote and voice their choice in the upcoming general elections. The media group wants to make the youth proud of Black ink on your nail sign.


Designed to educate the new voter and the non-voter to realize the value of their vote and to also respect their own freedom in the truly democratic process, this two month long mammoth campaign will run across nine cities in India.

Aimed at educating youngsters about their right to choose their representative and the processes involved during elections, the campaign will attempt to engage them in a discussion about their problems and issues and motivate them to make a difference by casting their vote, says a company release.

The campaign is supported by corporate bigwigs, film personalities, social activists, sportspersons and celebrities from all walks of life. It will reinforce the necessity of the youth to participate in the upcoming elections by their various role models.

Giving the campaign a complete 360?, the media group has designed press, print, television, radio, outdoors and the Internet specific campaign that apart from with a series of ground promotions, adds the release. Probably taking a cue from the music channels, the promotions will cover colleges, universities, malls, multiplexes, parks, railway stations and clubs.

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