| Moving Pictures has already started designing the
look of the channel, with new graphics, and developing the brand with
on-air promotions. The mandate also includes developing an automation
system.
“The design for the virtual set has been created and new promotions
have already been introduced. Next in the pipeline are breaking
news/stock ticker automation packages and graphics package for the
elections. But it’s too early to comment on anything further.
The total overhaul might be introduced only after elections,”
added the source.
Moving Pictures, which had worked with Doordarshan National for
a project in the past, was chosen ahead of Beehive Systems and Broadcast
Consultancy Services, according to sources.
Moving Pictures is working in conjunction with the DD team including
station engineer Rajat Nigam for automation system and consulting
editors Deepak Chowrasia and Sanjeev Paliwal, and their team for
other aspects of the mandate.
The development follows the recent change in DD News logo and studio
sets. In February, a tinge of red has been introduced in DD News
logo, which used to be all-black previously.
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