"I love you Rasna"

The creative of the ads is done by Jagdish Acharya of Mudra Communications.

Commenting on signing on Karisma Kapoor as brand ambassador for Rasna, the company's chairman and MD Piruz Khambatta said, "Karisma and Rasna are a perfect fit because she exemplifies all those characteristics that have become synonymous with Rasna through the years. She is a mass icon, adored in every corner of the nation and she has achieved this through sheer hard work and dedication to quality. Likewise at Rasna, we take pride in being a brand trusted and loved by people of all ages, all across India and are committed to providing a superior quality, healthy soft drink for all to enjoy."

Commenting on her association with Rasna, filmstar Karisma Kapoor said, "I am thrilled to be endorsing Rasna, a drink that is one of the most trusted in the nation and loved and relished by young and old alike. I am lending my support to Rasna because I am confident of and admire its dedication to giving all Indians a healthy and superior quality soft drink at an affordable price."