8 June 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 67














Media, Advertising & Marketing Watch










Sahara lines up marketing blitz for new kiddies show
Programming targeted at kids is sure going places on Indian television. While Star Plus launched it's new kiddies show Kabhi Khushi Kabhi Dhooom (K3D) recently, Sahara Manoranjan's Ruby Duby Hub Dub (RDHD) made its debut last night. And Sahara is leaving no stones unturned to promote it.

Milkha Singh wins McDowell’s golf tournament
Former athlete Flying Sikh Milkha Singh came out on top at the 2004 edition of the annual McDowell’s Signature Celebrity Golf tournament. The event was held on Sunday at the US Club in downtown Mumbai amidst much ‘glamfare’.

MelCole, Ketchum for Athens Olympic Torch Relay
MelCole Public Relations is handling the media relations for the `advanced press team’ accompanying the Athens 2004 Olympic Torch, which will be showcased in the capital on Thursday. The flame arrives here on the day of the event.

.Oracle selects Starcom for global media assignment
Computer major Oracle has announced that it has selected the Chicago-headquartered Starcom which is a part of the SMG Media Group and a unit of Publicis, to become its global advertising media agency of record. SMG has operations in Africa, the Americas, Asia, Australia, and Europe

Radio FM cos. push for quick policy change
Forced to pay up interim licence fee, radio FM cos. petition Reddy on quick policy change; get no assurance.

TV Ratings
Top 10 Programmes (23 May 2004 to 29 May 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (23 May 2004 to 29 May 2004)
Star Plus
Sony
Sun TV
Source: www.indiantelevision.com

Today's Newsbreakers.......India
RMG David, St Lukes To Expand Operations
Nike Tries A New Advertising Medium: Blogs
Regional Brand Peter Kin Eyes Overseas Markets
Source:Financial Express
   
Amul, Walmart in sourcing talks
Food Bazaar engages Hind Lever in battle
The healthy 'oil-ternative'
Source: Business Standard
 
Blogs move into the realm of advertising
Source:Indian Express
c  
Will Beckham get to rub shoulders with Tendulkar?
Futuristix Media Communication Center introduces PG course in advertising & marketing communication management
Source: Agency Faqs
Bajaj Auto ropes in Vivek to promote CT 100
Now, Big B to say Gimme Red
Bombay Dyeing launches 150 new bed linen designs
TAM to tune in to niche channel
LIC's Rs.100 crore ad account up for gra
Source: The Economic Times
 
The magic of steel, with a `warm touch'
Tata AIG Life has new logo, slogan
Officer's Choice brings liquor, beer brands under single agency
Events give better mileage for brands'
Tata AIG Life has new logo, slogan
Officer's Choice brings liquor, beer brands under single agency
Source: The Hindu Business Line
 
Consumers pull the plug on tall-claim ads
Source: The Telegraph
International News
Steffan Postaer Takes New Post At Euro Rscg
See The U.K. Christina Aguilera Ad That Won't Air In U.S.
Bravo Group Wins Novartis Hispanic Ad Account
'English Without Barriers' Expanded To Other Products
Subaru Begins To Hear Back From Agencies
More Than 100 Major Marketers Going To Cannes
Chilling Ads Bring Online Threat To Life
Source: Ad Age
   
Doctors call for junk food ad ban
  Source:BBC
   
Nivea signs up for Elle model prize
Amra secures totesport ad deal
  Source:Media Week (UK)
Trade Group Seeks Input Into Nielsen LPM Debate
P&G Reviews In-Store Health, Beauty Efforts
  Source : Ad Week
   
Eyeblaster Debuts New Video-Based Ad Product
Adware Advertisers Catch Legal Fire (DMNews)
Spat Erupts Over Online Drug Advertising (Big News Network)
ARF Offers To Convene Local People Meter Task Force
Source : Media Post
 
Marketing firm winning top advertising awards
  Source:www.zwire.com
   
Tribune ad sales fall short, to cut jobs
Source:ChicagoBusiness

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