Nike to set up subsidiary in India as part of global strategy

MUMBAI: Nike plans to set up its own subsidiary in India as part of the global strategy to make larger investments in the country. However it will continue to work with the Sierra Group for distribution and retailing of the brand in India.



Sierra has laid a very sound foundation for Nike in India and will continue as the exclusive national trade channel customer for Nike. The retailing arm of the group, Sports Station India Private Limited will continue as the preferred key retailer for Nike.

Sierra Industrial Enterprises Pvt. Ltd., was appointed by Nike as its licensee for India in 1995 and is an established player with over eight years of experience and has an indepth expertise in distribution and marketing aspects. The company has a wide distribution network with over 700 Nike stores and shops across the country. Sierra is also the licensee for Tommy Hilfiger footwear and socks in India.

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