| Sierra has laid a very sound foundation for Nike in
India and will continue as the exclusive national trade channel customer
for Nike. The retailing arm of the group, Sports Station India Private
Limited will continue as the preferred key retailer for Nike.
Sierra Industrial Enterprises Pvt. Ltd., was appointed by Nike
as its licensee for India in 1995 and is an established player with
over eight years of experience and has an indepth expertise in distribution
and marketing aspects. The company has a wide distribution network
with over 700 Nike stores and shops across the country. Sierra is
also the licensee for Tommy Hilfiger footwear and socks in India.
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