| Says MelCole PR executive director Rohit Srivastava,
“We got into the picture through our global affiliation with
Ketchum, which is handling the promotion of the event globally. While
the direct media relations for the propagation of the event is being
handled by the Delhi government, we will work on spreading the awareness
about the torch. Besides this, we also have been involved in the content
creation of two press conferences conducted by the government.”
The MelCole team localised the template from overseas and also
added content, which was presented to media during the two conferences
(the second one was held last week). The conferences have been held
for announcing the celebrities for the event and the route to be
undertaken on 10 June.
On advanced press team, Srivastava said, “Apart from the conferences,
our main focus is on getting Olympic message – peace and friendship
across the public. The advanced press team, which is accompanying
the flame, will be interacting with media and sharing information
on the torch itself – how flames perpetually ignited in terms
of technology used, the metal used for torch etc.”
While one member from the advanced press team has already arrived,
three will be accompanying the flame.
Srivastava is reporting to Ketchum vice-president for the region
Kerrin Roberts, who is overseeing the event from where it started
(Sydney earlier this month). Overall, Roberts would be involved
in Australia, Japan, Korea and India. From New Delhi, the flame
will move to Cairo.
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