Meanwhile, former pace bowler Venkatesh Prasad and former MP Digvijay Singh were adjudged the first and second runner up respectively. UB Group chairman Vijay Mallya gave away the prizes.

Preparatory events leading up to the finale had been held in Bangalore, New Delhi and Mumbai. The highlight of the event was the new golfing formats that were introduced for the first time.

Talking about the reason for the association with the event, Mallya said, “At the UB Group, we have always strived to be the best in everything we attempt. It is this attitude that has made us a world-beater. The UB Group today enjoys clear and unchallenged leadership in every sphere it operates in – be it our businesses or the causes we support. McDowell’s Signature Celebrity Golf, which has redefined celebrity sport in the country, is a case in the point.

" The do with its unorthodox approach has set new standards in golfing. A sport which hitherto was preserve of the very exclusive, is now in the throes of getting into popular mindspace.”

The event which was held for the second time in a row is donating its proceeds to Champs Foundation. This is former batting maestro Sunil Gavaskar’s sporting initiative for deserving sportspersons of yesteryears.

This year, film stars, sporting personalities and corporate honchos, including cricketer Rahul Dravid, television host Mandira Bedi and former Australian skipper Allan Border, competed.