22 July 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 100








 









 Adex Analysis










Liquor ads see negligible dip between 2002/3
Advertising in Liquor category on TV registers negligible dip of 2% in 2003 as compared to 2002.

Media, Advertising & Marketing Watch
TAM introduces brand score cards at Asia Cup
TAM Media has introduced with this edition of the Asia Cup (currently being played in Sri Lanka) wherein brand data is updated regularly during the course of each match which in turn gets reflected on a special web page.

Swamy to be the next AAAI president
Come 30 July, RK Swamy/BBDO CEO Srinivasan K Swamy takes over presidentship of AAAI from Sam Balsara.

Kelloggs new cereal weaves web around Spider Man
Kellogg's is all set to spin its web on breakfast tables across India by swinging in everyone's favourite hero, Spider Man. The company has introduced a limited edition (available in India only till August 2004) of Kellogg's Chocos Spider Man 2 Cereal which is part of the global association between Kellogg's and the season's hottest movie Spider Man 2.

WPP’s Première Group strengthens consultancy team
Hollywood using Net for promotions pays off in US
IMG India appoints Doraiswamy as business dev. head

Guest Speak
Why Is Enron Now Called Prisma?
Because a rainbow arches from its HQ all the way to prison
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (4 July 2004 to 10 July 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (4 July 2004 to 10 July 2004)
Star Plus
Sun TV
Sony Entertain
Gemini TV

Source: www.indiantelevision.com

Today's Newsbreakers.......India
Media services set for churn with advent of global players
Cadbury `back on track' with new packaging
Source:Hindu Business Line
   
India's first taxi jingles for forgetful passengers
Controversial AIDS ad to be back in AP
Source: Indian Express
All-conquering STAR Plus focuses on 8-9 pm slots
Source:Agency Faqs
Mudra In Talks To Acquire 3 Ad Agencies
Health Group Blasts Ads In National Geographic Kids
Source:Financial Times
 
It is ads that make their world go round
Source: Times of India
 
Ek dum story
When it all adds up
Prem se
Panasonic projects `cool'
Making of a Superbrand
Source: Catalyst
International News
Lands' End Picks CMO
  Source : Ad Week
   
See Agency Wins AAA Northern Calif. Account
Coors And Molson Close To Announcing Merger
Source: Ad Age
   
UK online advertising tops £350m
  Source : ZDNet.co.uk
   
Net threat to other ad media can only get bigger
  Source: SMH
French advertising group eyes control of Bauman Ber Rivnay
  Source : Ha'aretz, Israel
   
Blue skies are the medium for aerial advertising
  Source : Atlanticville, NJ
   
TVNZ rethinks ad rules
  Source: NZ City
   
Online Ad Market Booms in Britain
  Source: Media Post
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