Advertising in the perfumes category on television registers a dip by 18 per cent in 2003 as compared to 2002: An AdEx India Analysis

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Advertising in the Liquor category on Television registers a negligible dip of 2% in 2003 as compared to 2002 (21 July 2004)

Key Findings:

· Advertising in the Liquor category marks a negligible dip of 2% in 2003 compared to 2002.
· Liquor advertising spends on Television varies across the years 2000-03.
· Feature Films are the most preferred program genre for Liquor Advertising in 2003.

Last time, we at AdEx India had analyzed on Perfumes. This week, look at - Liquor. First let's have a look at the trend of TV advertising in the Liquor category in year 2003 compared to 2002.

We can see that Advertising shows a negligible dip of 2% in year 2003 compared to year 2002. The graph shows the indexed spends of the Liquor category on Television Advertising since 2002.

Advertising in the Liquor category is expected to be quite seasonal. Let's check out whether that's actually the case.

The graph shows that Liquor advertising spends on Television varies every year across 2000-2003.

Where do we see ads for Liquor? The graph shows that almost 29% of the total spend on Liquor are across Feature Films. The other program genres, which are favored by Liquor category, are Drama/Soap, News Bulletin, Cricket, Music Shows/songs, Comedies and so on.

We shall be coming out with similar analyses on various categories in the coming days.

(Analysis from AdEx India-A Division of TAM Media Research)

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