21 July 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 99








 









Executive Dossier










''India shining' was not a political campaign; it was a Government of India campaign'
Interview with Grey Worldwide chairman south asia Nirvik Singh

Media, Advertising & Marketing Watch
MAX steals the show at Promax
MAX scores with 10 Golds, 1 Silver; [V] hits the high notes with 7 Golds, 4 Silvers.

Design should express the idea, not be the idea: Connor

Of TV brand building and branding a TV channel

Fun in creative thinking possible minus the MBAs: Pandey

World's finest promo work showcased

Understanding and implementing the brand pyramid

Malhotra appointed India sales head for Buena Vista
Buena Vista International Television - Asia Pacific (BVITV-AP), the distribution arm of Walt Disney Television International, has appointed Amit Malhotra as head of sales, India.

PVR Cinemas launches movie mag
PVR Cinemas, a leader in India's movie exhibition business, has now come out with a film magazine. PVR Movies First, as the magazine is called is the latest addition to PVR's big bouquet of offerings in the movie entertainment business.

TV Ratings
Top 10 Programmes (4 July 2004 to 10 July 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (4 July 2004 to 10 July 2004)
Star Plus
Sun TV
Sony Entertain
Gemini TV

Source: www.indiantelevision.com

Today's Newsbreakers.......India
O&M to pick up stake in Candid
Omnicom, Magna set for foray into India
Tobacco ban forces ITC to stub Wills
'The India brand will happen through people'
Source: Business Standard
 
McCann claims Western Union’s creative account
TOI shortlists three agencies for news channel pitch
ESPN hits jackpot with EURO 2004
Source:Agency Faqs
 
Success swings it right for Irfan
Source: Times of India
The shooting straight advertising market
Clients take on the agencies
Catch the punch line
Beuna Vista appoints new sales head
Great brands build on compelling ideas
Is the ad agency dying?
Source:The Economic Times
 
   
BoB Lines Up Rs 400 Cr Kitty For Brand-building
Source:Financial Express
 
Colas may become dearer — Coke, Pepsi likely to revise pricing strategy
Source:Hindu Business Line
International News
Grey Won't Consider Piecemeal Sale
  Source : Ad Week
   
Bob Garfield Retracts 'Mountain' Review
'Redbook' Magazine Names New Top Editor
Search Engine And E-Mail Marketing Firms Combine
Source: Ad Age
   
Online ad spend on radio's heels
Solid growth for ad market
  Source : Media Week (UK)
Lancome Eyes $300M Global Effort
Sprint Guy, Debi Unite In National Campaign
Coke Extends Ride With Lance
  Source : Brand Week
   
Agencies Challenge Marketers, Offer Different Account On Accountability
Online Gaming Explosion Creates New Opportunities For Advertisers
Demand Outstrips Supply For Paid Search, Market Expansion Could Stall
  Source: Media Post

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