PVR Cinemas launches movie mag

NEW DELHI: PVR Cinemas, a leader in India's movie exhibition business, has now come out with a film magazine. PVR Movies First, as the magazine is called is the latest addition to PVR's big bouquet of offerings in the movie entertainment business.



PVR Cinemas, with its stated aim of providing complete movie entertainment to its patrons, has many firsts to its credit including superior exhibition systems and other firsts in customer-centric endeavours.

PVR Movies First, a monthly, is expected to fulfill the information needs of the die-hard movie fans. Beginning with New Delhi, the magazine will be available in all multiplexes and cineplexes operated and managed by PVR across the country.

The magazine has a distinct personality in terms of concept, properties and pages. The editorial content of the magazine is being managed by the India Today Group, which publishes magazines like Business Today, India Today, India Today Plus and also the Indian edition of the Cosmopolitan.

Announcing the launch of the Movie's First, PVR Cinemas MD Ajjay Bijli said; "This monthly magazine will prove to be a one-stop read for all those mad about movies. It will be our endeavor to bring to the Indian cinema audiences an exciting mix of all that is happening in the world of movies and the entertainment industry."

Incidentally, Bijli's company is launching the magazine ahead of another magazine planned on the movie industry by Foursome Productions, promoted by Sanjay Dutt, Ajay Devgan, Suniel Shetty and producer Nitin Manmohan. The proposed magazine is christened Movies & More.

Coming back to PVR Movies First, it will be a mix of Hollywood and Bollywood news, views, gossip and happenings and will also feature promotions, events and contests running across all PVRs.

It offers a basket of choices where the reader has the option of flipping through the new releases of the month in its Quick Look section; The Juice, section gives the flavour of behind the scenes chemistry between the stars, while The Colour of Money provides an insight into the blockbusters of the month both in Hollywood and Bollywood.

The Sound of Music showcases the latest trends in the music industry with glimpses on the new releases. Another unique section is 'The Ten Commandments, which identifies 10 different movies that have changed the cinema industry over the decades. Sections like The Star of the Month and the Introducing help fans to know more about their favourite performers



PVR's Movies First, a 20-page magazine, will initially be available for free at all PVR Cinemas across Delhi and NCR and can be subscribed to as well.

PVR has been a pioneer in the field of cinema exhibition in India. The

company had a turnover of Rs 630 million in 2003-04, which is expected to rise to over Rs. 1 billion in 2003-04, and with the growth envisaged, the turnover over the next three years is expected to be over Rs. 3.5 billion.

In 2003-2004 with 19 operational screens, the company recorded 3.5 million footfalls in its cinemas in Delhi and Gurgaon (in the state of Haryana). The company is presently implementing new multiplex projects in Delhi, NCR, Mumbai, Hyderabad, Bangalore and Indore, among other places, that will take its screen count to 55 by December 2004.

This expansion would mean an investment of over Rs 1.2 billion, undoubtedly a big investment for a single company in the film entertainment industry.

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